Everyone Has a Price
No matter what the object or asset is, I think the old adage of “everyone has a price” is applicable to domain names. If you keep this in the back of your mind when you are trying to buy domain names, it will serve you well.
I think that everyone has a domain name they covet. For some, it is the exact match domain name for a topic they are passionate about, and for others, it is a domain name in a field they know they can make a lot of money with if they had the opportunity to develop the domain name. I would bet that most of us have at least tried to purchase our ideal domain name if it’s not actively used, and I would also bet that most of us have been turned down.
If there is a name that you really want, I don’t think you should take “no” or “it’s not for sale” for an answer. Everyone has a price for their assets (well, almost everyone), and if you can get to that price and relay that price to the decision maker, you can probably get a deal done.
For some people and companies, that number may be very high. For others, it might be more reasonable. You need to use all the tools at your disposal to try and figure out what it will take to buy the domain name, and if you can afford that and know you will be able to build a successful business, perhaps you should make the acquisition.
I don’t think you should spend beyond your means to make it happen, but if there is the perfect domain name that is attainable for you, try and buy it.
Many negotiations of mine have started out where the domain owner says the domain name is not for sale. If the domain name is exceptional, it is almost certain the domain owner has been bothered by lowballers and scared bidders who offer much less than it’s worth. If you can open up a dialogue and figure out what it will take to buy the domain name, you’ve probably gotten further than most others.
The value of the perfect domain name for you is probably priceless, so always keep in mind that everyone has a price when you are trying to buy your perfect domain name that isn’t for sale. Just realize it will probably be expensive, but it could be a one time opportunity.
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