Example of Smart Usage of a Generic Brand and Domain Name
Walking through a farmers’ market a couple of days ago, I saw a shop with BBQ sauces, spices, supplies, and seasonings. One unique product I saw was seasoned skewers, which are grilling skewers that contain seasonings on the outside, allowing your chicken or beef to be seasoned from the inside while being grilled. Seems like an interesting concept.
I think the company did a great job choosing a name for its product. Had the company been called XYZ seasoned skewers or something brandable like Taste Skewers, I probably would have forgotten what they are called. Smartly, the company owns and brands its product as “SeasonedSkewers.com”
I think it’s smart because it’s branded as its product description. The company could have chosen a cutesy brand, but people probably would have referred to the product as seasoned skewers. Additionally, if they hadn’t called themselves the product name, it would have given a competitor an opportunity to enter the space, since the product is unique but not one of a kind.
If your company develops a new product, sometimes the smartest thing to call it is exactly what it should be called.