Face.com: From $160k Domain Sale to Rumored $100,000,000 Sale | DomainInvesting.com

Face.com: From $160k Domain Sale to Rumored $100,000,000 Sale

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Not only is Face.com a fantastic domain name, but it’s become “a technology company with the best-in-class face recognition software.” TechCrunch is reporting that there are “rumors that it is being acquired by Facebook for up to $100 million,” although the CEO didn’t confirm (or deny) the rumor.

I do not know much about company that owns Face.com (Vizi Labs), but it’s interesting to see one of the Whois contacts is “John Berryhill Attorney Trust Account,” so perhaps there are domain industry connections there. In any event, there are at least two domain industry connections associated with Face.com.

According to Nat Cohen’s blog, domain investor Andy Booth once acquired Face.com for $160,000:

Securing Face.com was a big deal. It was not easy to acquire, but I saw a listing on Afternic, where it had a $130,000 bid on it. I contacted the owner and established that he was looking to sell it, but wanted the market to dictate its value. After numerous calls, I convinced him to accept my $160,000 offer, and we got the deal wrapped up. I felt that given the general domain market, this kind of money was more than value for such a premium, generic domain and later DNF appraisals and the resultant sale would affirm this belief.

It looks like Andy owned the domain name sometime around August 15, 2007, and it appears to have been subsequently re-sold to a company called Vevron shortly thereafter. I reached out to a representative from Vevron (someone with many domain industry ties), and they confirmed that the company sold the domain name to its current owners, but details are covered by a non disclosure agreement.

It’s interesting to follow the history of a fantastic domain name like Face.com and see it grow into a big business.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (8)

    Sal

    $160,000 seems cheap for the domain name.

    May 28th, 2012 at 7:51 pm

    WeBuyThe.Com

    The way these UDRP’s are popping up I would have thought they would have just gone that route rather than spending 100 Million on this name.

    May 28th, 2012 at 8:36 pm

    Seb

    $1BN for Instagram. A fraction of that for Face.com?

    May 28th, 2012 at 8:39 pm

    JP

    Same reaction as lots of other people. Instagram $1B and facial recognition tech company with not only great domain name but key domain name for FB worth only 10% of Instagram when FB just raised nearly a bazilion dollars?

    Goes to show folks, dont work too hard. Better to make something simple to sell for $1B than something complex that took a lot of time and cost a lot of money for $100M.

    May 28th, 2012 at 9:30 pm

    Elliot Silver

    Keep in mind that this is just a rumor while Instagram is confirmed. That said, like everything else, the devil is in the details. We don’t know the details that would be used to valuate so it’s a bit silly to compare the two companies and deals.

    May 28th, 2012 at 9:33 pm

    Anon

    “… I saw a listing on Afternic, where it had a $130,000 bid on it. I contacted the owner and established that he was looking to sell it, but wanted the market to dictate its value. After numerous calls, I convinced him to accept my $160,000 offer, and we got the deal wrapped up

    Incredible stupidity on the sellers part.

    No doubt what the thought-process was here; he’d sell it outside the auction, save on final value fees, plus the buyer was offering an additional $30K over the existing bid, probably with some sort of sob story about how he was willing to pay it right now but wasn’t willing to bid that at auction… so, yeah, I’ll just end the auction with a 130 bid and sell it to this guy for 160…

    Fuck. Wow.

    Let this be a lesson, folks.
    You can’t judge a mans intelligence solely by his apparent wealth. Even people who own six- potentially seven- figure assets can be dumber than lowland primate.

    May 29th, 2012 at 12:21 am

    Maksim

    Great, if anyone want to offer some millions for SearchFace dot com let me know :-)

    May 29th, 2012 at 1:37 am

    Algis Skara

    It is not a domain sale. It is a face recognition software company.

    May 29th, 2012 at 5:23 am

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