Give an End User a “Deal”
There are a lot of domain investors who are afraid to leave money on the table. I am one of those people. However, I am also a realist, and I would generally rather do a deal at 70-80% of what I think I could potentially achieve than hold out for every last penny, which may never come. Worse, it could cost me a reasonable deal that is on the table because a buyer could choose another domain name instead of mine.
There’s a funny thing about leaving money on the table. When we agree to sell a domain name for an end user’s best and final offer, we will never ever know if we left money on the table. How can we? When an end user buys a domain name from me for their own usage, it would not be possible to know if they would have paid more for it or if someone else would have paid more in the future. The domain name will almost certainly be used, and if it is ever sold again, it is likely a result of the added value they brought to the domain name.
The largest companies in the world may inquire about a domain name, but that doesn’t mean their budget will be commensurate with their size. Sometimes they need a domain name and will pay more for it, and other times, they will simply choose an alternative domain name.
If you are very wealthy and/or you don’t rely on domain name sales as a primary means of income, you may have the luxury of turning down good offers in the hope that a better offer comes at some point. I’ve turned down plenty of offers, and I regret several because they were fair and I haven’t received better offers for those particular domain names. My bad.
In my opinion, sometimes it is better to take a good offer and move on from there without having the regret that money will be left on the table. Yes, a business owner needs to do his or her best to get the most for their unique assets, but they shouldn’t risk a good deal for what could be a pipe dream.
As always, I would appreciate it if I could read your insight on this. Everyone seems to have a different strategy when it comes to negotiations and dealmaking, and it would be great to see what you have to say about this.
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