Go Daddy Listened to My Suggestion
Yesterday morning, I shared GoDaddy’s .CO Super Bowl commercial with you. I think it’s a great commercial that has some humor and clearly illustrates why people should visit their website to register a domain name.
Some people will go straight to the GoDaddy website after seeing the commercial, but many will go to the call to action url featured in the commercial, YourBigIdea.CO. It is, after all, a .CO Registry co-branded commercial.
In my post yesterday, I suggested that Go Daddy should add the option for its Domain Buy Service when someone looks up a domain name that is already owned and is unavailable to hand register. Previously, they only had the backorder service option listed, which doesn’t do much good for domain owners.
According to a follow-up comment by Go Daddy’s Paul Nicks and confirmed by me, Go Daddy has added the option to the search screen. If someone wants a domain name that is privately owned, they will see the option to pay to try and privately acquire the domain name. I think this is going to generate revenue for Go Daddy, and hopefully it will translate into aftermarket sales for domain investors.
If you receive an offer from GoDaddy’s Domain Buy Service during the Super Bowl or shortly after, I’d love to hear about it. Hopefully, I will receive an inquiry!
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