GoDaddy: “New .COMs and .COs $11.99″
I assume this is a pre-Super Bowl test, since the .CO offer ends on January 26, 2011, but Go Daddy has an interesting special offer splashed across its homepage right now: “New .COMs and .COs $11.99”
Instead of its frothy $29.99 price per domain name, Go Daddy is selling .CO domain names for $11.99/year for the first year only. If you opt to register a new domain name for longer than the first year, the regular price kicks back in after year one.
Perhaps more interesting than the price is the grouping of .COM and .CO together. Some people have shown concern that there could be confusion if people “accidentally” purchase a .CO instead of .COM, which is what was discussed when Go Daddy made .CO a default in a previous test.
Now with the price being the same and .COM the default, Go Daddy will be able to see how amenable customers are to choosing .CO as an alternative to .COM if the .COM of their choice is unavailable.
This price change will also allow GoDaddy to see how price sensitive its customers are when it comes to .CO domain names.
With the company spending millions of dollars on a .CO Super Bowl commercial, it’s a very smart idea to do user testing prior to the game to ensure a smooth experience and help eliminate confusion and an influx of customer service calls.
Thanks to Giuseppe Biundo for the tip.