Good Move Campaigns & Elections | DomainInvesting.com
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Good Move Campaigns & Elections

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Campaigns & Elections is a political publication that is read by people who work in politics, elected officials, and people who would like to be elected to public office. The publication was established in 1980, and it is available online and in print. I want to point out a smart move the publication made, and I hope others will follow.

Yesterday morning, Campaigns & Elections published an informative article about domain names. It’s an appropriate venue for such an article because people running for office seem to make major blunders when it comes to domain strategy. How many times do we need to read an embarrassing article about a campaign registering the exact match domain name of an opponent before politicians realize this is a bad move?

Generally speaking, when industry publications write about domain names and offer advice, the articles aren’t really that insightful or helpful. As I read through this particular article, I thought that it was well written and did a good job explaining why domain names are important and what types of domain names should be bought by a campaign. When I finished reading the article, I realized why it was such a good article.

The article was written by Jeremiah Johnston, an attorney who has served as general counsel at Sedo for many years. Instead of having a staff writer pen an article about a niche topic that he might not know all that much about, Campaigns & Elections had an expert write the article. I think that was a smart move and I hope other publications follow suit in the future.


About The Author: Elliot Silver is an Internet entrepreneur and his company earns revenue from domain names. Elliot is President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Elliot is the publisher of DomainInvesting.com. Read this blog's disclaimer for information about the publisher, comment policy, disclosures, and conflicts.

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Comments (3)

    domainggg

    that is what I call a “super policy”…

    June 9th, 2012 at 12:54 pm

    nick

    Thanks for sharing the article. Never heard of it before but it might be useful for selling a couple of my names. Hopefully the politicians and campaign managers actually read it. Rather than using the cheapest hand reg name they can find.

    June 9th, 2012 at 2:01 pm

    Jason

    That’s smart thinking to use an established domain entity. It could help to promote your domains. interesting.

    @Elliot,

    Check your e-mail. Just sent a message. Thanks.

    June 9th, 2012 at 7:21 pm

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