Google Takes on Parking Companies
On their Adsense blog this morning, Google announced a new way for domain owners to monetize undeveloped domain names. “Adsense for Domains” is now available for some domain owners, and it can be found in the Adsense Setup tab in the Adsense account. Essentially, domain owners can load their domain names into the Google back-end, provide keyword hints, choose link and text colors, and change over their DNS to Google specified servers. It all seems pretty easy.
There are going to be differences between what parking companies offer and what Google will offer, and some of which can be gleaned from the quick start guide. For starters, domain owners will not have the luxury of adding graphics to their landing pages. Additionally, it is doubtful that Google can offer the same extraordinary level of customer support that is given by most parking companies.
The bottom line on all of this will most certainly be the bottom line to domain owners’ bank accounts. By getting rid of the middle man, Google should be able to pay more than parking companies, which would be very problematic for parking companies. Unfortunately, if Google becomes THE parking company, they could make their own rules, lower payouts and ultimately harm domain owners in the long run. This is an interesting development that will have long lasting repercussions on the domain industry.