Google Takes on Parking Companies | DomainInvesting.com
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Google Takes on Parking Companies

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Subscribe to Elliot's BlogOn their Adsense blog this morning, Google announced a new way for domain owners to monetize undeveloped domain names. “Adsense for Domains” is now available for some domain owners, and it can be found in the Adsense Setup tab in the Adsense account. Essentially, domain owners can load their domain names into the Google back-end, provide keyword hints, choose link and text colors, and change over their DNS to Google specified servers.  It all seems pretty easy.

There are going to be differences between what parking companies offer and what Google will offer, and some of which can be gleaned from the quick start guide.  For starters, domain owners will not have the luxury of adding graphics to their landing pages. Additionally, it is doubtful that Google can offer the same extraordinary level of customer support that is given by most parking companies.

The bottom line on all of this will most certainly be the bottom line to domain owners’ bank accounts. By getting rid of the middle man, Google should be able to pay more than parking companies, which would be very problematic for parking companies.  Unfortunately, if Google becomes THE parking company, they could make their own rules, lower payouts and ultimately harm domain owners in the long run. This is an interesting development that will have long lasting repercussions on the domain industry.


About The Author: Elliot Silver is an Internet entrepreneur and his company earns revenue from domain names. Elliot is President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Elliot is the publisher of DomainInvesting.com. Read this blog's disclaimer for information about the publisher, comment policy, disclosures, and conflicts.

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Comments (27)

    Yaron

    Elliot,
    If Google can provide some original content (youtube, feeds, etc) then it is a great development.
    It will be very interesting to see if Google will index these pages.

    December 11th, 2008 at 2:55 pm

    Francois

    Stop dreaming, for a bunch of reasons Google should NEVER index parked pages using Domain For AdSense :)

    If I was a parking service, today it will be a bad day.
    And if my feed was from Google probably worst.

    Is this a sign to outline the quality of parking traffic or the need for Google to get more expsoure for their advertisers?

    Domaining is going to become very popular…
    The masses should soon wake up.

    December 11th, 2008 at 3:18 pm

    Daniel Dryzek

    Yo are right Yaron – if only we could use all the YouTube, content etc. to “build” parking pages, then it would mean new quality to parking business.

    December 11th, 2008 at 3:21 pm

    Chef Patrick - DNKitchen.com

    hmmm no more sharing with parking companies and don’t have to create a mini-site. this may be an excellent option for a lot of domainers.

    December 11th, 2008 at 3:24 pm

    David J Castello

    For all those parking companies who had the assets to start developing names and didn’t – this is their wake-up call (and I don’t mean templated “mini-sites”).

    December 11th, 2008 at 3:44 pm

    Daniel Dryzek

    Good point David – this should wake up parking companies. How did happen that parking functionality is still so weak. They have to develop more advanced forms of parking – this could be their advantage against Google AdSense parking.

    December 11th, 2008 at 3:57 pm

    Duane

    It was only a matter of time. Parking companies have been lazy and had or still have the opertunity of saving there a…s.

    It’s way past midnight for Parking companies. Selling domains is good but developing and putting them to action is a never ending income.

    Believe it or not, Google has more coming. This is just a test to see how parked companies and advertizers will react. There is way more to this deal.

    December 11th, 2008 at 4:37 pm

    Jason Barrett

    Interesting development. Thanks for sharing Elliot. I agree this should provide a spark for parking companies, but on the flip side we don’t want to turn over too much control to Google.

    December 11th, 2008 at 4:56 pm

    Clayton narcis

    Now with Google in, will the other search engine giants play the same card as well?

    December 11th, 2008 at 9:02 pm

    RKB

    It may not be a quick fix to domainer troubles, but google will eventually make it as attractive or more than parking companies. Parking co’s have their work cut out now.

    December 11th, 2008 at 9:16 pm

    Kevin A

    Interesting to say none the less, it was just the other day I was talking to a friend about the rumors matt cutts blog warning about domain parking downfall… but I brought up the exact point why not cut out the middle man if your google and keep the ad revenue to yourself and possibly domains make an increased epc?

    December 12th, 2008 at 5:06 am

    Shaun Pilfold

    The transition continues… but at the end of the day, domain asset holders have to get control of the cash register and stop giving others the lion share of the value that their domains generate. Overall, that means development…not easy, but a much better option longterm.

    December 12th, 2008 at 7:18 am

    Alan

    Some parking companies are sometimes like parasites. Hopefully Google will be able bring some competition into this.

    December 12th, 2008 at 7:56 am

    Daniel Sanchez

    Now that it takes a bit more of “work” to park all our domains, we won’t have an excuse to review our portfolios and DO something with these names.

    December 12th, 2008 at 8:00 am

    Alberto Dominguez

    I thought about this 5 minutes and something tells me that Adsense for Domains is just not going to work but I’m still trying to find solid rational arguments that can justify this feeling.

    I’ve been in the industry for a while and I know that domainers require a lot of customer support and trust is a key issue. I don’t really think Google can offer that, and neither that they will set up a good commercial team that can attract key domainers.

    December 12th, 2008 at 8:02 am

    Rob Sequin

    If payouts are equal or better than parking companies, I would think domainers would leave. It’s too early to tell how all this will shake out but for some parking companies this might be the nail in the coffin.

    Their supplier just went direct to the consumer and that can’t be good for the middleman.

    December 12th, 2008 at 8:13 am

    Rob Sequin

    I took one of my Spanish language domains from my (Yahoo feed) parking company that never monetized well because it’s in Spanish and a niche niche site and put it up on Google for Domains last night.

    You have to change the A and CNAME records but that’s not hard in my Wild West account, takes just a couple minutes.

    About a half hour later the Google ads were resolving. I selected Spanish language and the ads were fairly targeted. I just checked this morning and the parked page looks fantastic.

    I selected a color scheme and added relevant keywords in Spanish and the ads are SPOT ON.

    So, I expect CTR to increase. Now, whether that translates into a revenue increase, I’ll let you know.

    December 12th, 2008 at 8:18 am

    BF

    @Rob Let us know the domain name you are testing, if possible.

    December 12th, 2008 at 9:03 am

    AJ

    Observations:

    1. The constant steady decline in PPC revenue was required to make this a viable option for domain owners.

    2. This is a textbok example of disintermediation

    3. Parking is not dead. The parking companies are necessary to launder traffic on the google restricted list:
    * Pornography, adult, or mature terms. This includes, but is not limited to, any terms that refer to or suggest nudity, partial nudity, sexual imagery/acts, lewd/graphic or profane language.
    * Violent or racially intolerant language or any other form of hate speech directed against an individual, group, or organization
    * Excessive profanity
    * Illicit drugs and drug paraphernalia
    * Gambling or casino-related content
    * Weapons, such as firearms, ammunition, balisongs, butterfly knives, and brass knuckles
    * Beer or hard alcohol
    * Tobacco or tobacco-related products
    * Prescription drugs
    * Promotion of an illegal activity or an activity that infringes on the legal rights of others.
    * References to tragedies or other sensitive current events
    * Any other terms that are illegal, promote illegal activity, or infringe on the legal rights of others.

    What to watch: Interesting to see if they will reward parkers by actually indexing and ranking domains parked with Google.

    December 12th, 2008 at 9:51 am

    Yaron

    Guys,
    Google is not in the business of loosing money. If the results are poor everybody will stay/return to their parking companies.
    These guys know the stats better than any of us. They know the true about pure/organic type-in traffic. I can’t believe they don’t have a plan to add original content and drive more traffic to these pages.

    December 12th, 2008 at 3:50 pm

    Scorpiono

    I’d like to know, if I don’t have an account yet and all I want is parking revenue, will they accept a naked domain?

    December 12th, 2008 at 6:50 pm

    SAL

    Can u put adult domains on google’s adsense for domains ?

    December 14th, 2008 at 10:10 pm

    Kevin

    Reply To Sal’s Question In Comment 21

    No adult. Here are there official rules:

    * Pornography, adult, or mature terms. This includes, but is not limited to, any terms that refer to or suggest nudity, partial nudity, sexual imagery/acts, lewd/graphic or profane language.

    * Violent or racially intolerant language or any other form of hate speech directed against an individual, group or organization

    * Excessive profanity

    * Illicit drugs and drug paraphernalia

    * Gambling or casino-related content

    * Weapons, such as firearms, ammunition, balisongs, butterfly knives and brass knuckles

    * Beer or hard alcohol

    * Tobacco or tobacco-related products

    * Prescription drugs

    * Promotion of an illegal activity or an activity that infringes on the legal rights of others.

    * References to tragedies or other sensitive current events

    * Any other terms that are illegal, promote illegal activity, or infringe on the legal rights of others.

    In addition:

    * Domains submitted for the AdSense for domains program may not violate any trademark (and related rights), copyright, trade secret, patent or other intellectual property right of any third party.

    * Domains may not be involved in litigation or under dispute.

    Kevin
    DomainsNewsletter.com

    December 15th, 2008 at 4:02 am

    SAL

    boohoo on the adult for google. i have about 300 adult domains. any suggestions ?

    December 15th, 2008 at 6:53 pm

    Don

    I think they will control about 25%-35 of the market in 1 year.
    Funny to see people say google will have a hard time competing. They will roll out more tools for domainers as time goes along.
    It will make alot of people money, and hurt others.

    December 15th, 2008 at 9:45 pm

    Crystal L. Cox

    I do NOT get Ecellent Customer Service from Parking Companies. Also the Cash parking at Godaddy, does not allow words and the names I switched there from Trafficz lost all their ranking and their place in the search. I am hopefull that there will be more revenue and better opportunity with Google… thanks Google

    December 16th, 2008 at 1:22 am

    SAL

    Who has had good income from parking companies, and what parking companies are they ?
    Where would be a good place to park adult domains for revenue ?

    December 16th, 2008 at 4:14 pm

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