Google Using Auto-Fill
Today I noticed that Google appears to be using an auto-fill application in at least one of their foreign landing pages. When you perform a search on Google’s Korean portal, Google offers to help you fill in the remainder of your search for you. This also allows the user to see how many results are listed for each keyword.
Yahoo has used the auto-fill option on many of their sites, including the main search page as well as the Yahoo Finance website, allowing people to find their quotes easier. The auto-fill application allows users to interact more closely with the search engine, and it makes finding the desired results easier.
Personally, I don’t think this is a good thing for domain owners. If a user was inclined to type in Lowell.com in Google, the search engine probably wouldn’t display that as an auto-fill option, as there aren’t as many results for the full domain name as there are for the term “lowell.” Because of that, Google would presumably rather have the user enter a term that has many advertisers, rather than a domain name where advertising is much more limited.
Whether this is a test or something they decided to do to assist Korean users, only time will tell. It maybe a “more friendly” option for users, but it probably won’t be too helpful to domain owners.
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