GraphLab Rebrands as Dato

TechCrunch published an article today covering the news that “Seattle-based GraphLab has raised $18.5 million in new funding and picked up a new name, Dato.” Smartly, the company is now using Dato.com for its new website.

When I read the TechCrunch article, the Dato branding and Dato.com domain name rang a bell to me. I searched through my email archive, and I saw that John Daly’s NameConnect domain name sales newsletter had Dato.com listed for sale for $9,000 on December 3, 2014.  Interestingly, according to NameBio, Dato.com was sold in May of 2008 for $9,001 on Sedo.

I am unsure of how the domain name was ultimately sold, as  I did not see the domain name listed in any sales reports. That might be because the price wasn’t high enough to be listed or because the deal was transacted in private.

In a press release announcing the rebranding and funding, the company stated that it “changed its name and brand from GraphLab to Dato, reflecting the evolution of its popular machine learning platform which now enables the creation of intelligent applications based on any type of data, including graphs, tables, text and images.”

I think this is a wise rebranding decision. Dato seems like a concise, relevant brand name. Dato is easy for people to remember, and it’s a short domain name. It does not look like Dato was able to get the Dato Twitter or Dato Facebook handles (yet, perhaps).

The company appears to have acquired the exact match .com domain name for a reasonable price.

Thanks to Sahar for sharing this news via Twitter.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. Interesting, thanks Elliot.

    Gosh, if GraphLab ended up with Dato.com for $9k, that was a steal, even if only as a 4-letter brandable. Not that this is a fair comparison, but 3.5 years ago Salesforce.com purchased Data.com “for an amount that significantly exceeds the $1.5 million reserve.” (Moniker)

    As you may know, the Terms & Conditions of Facebook and Twitter preclude the selling of user names. But of course, personal/private transactions do occur.

    Hope to bump into you at NamesCon!

    Bob

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Squadhelp Adds Escrow.com as a Payment Option

1
Squadhelp has added Escrow.com as a payment option for buyers. The addition of the Escrow.com option was shared by ARIYAS on X this morning: 👍...

Some Thoughts on .AI Domain Names

19
There is no question that .AI domain names have become a hot topic of late. With considerable amounts of venture funding flowing into AI...

Handoff to Dan on Imported Leads Can be Confusing

0
I've been using the lead import option at Dan.com more regularly. Although the 5% commission is not ideal, transactions tend to move more quickly...

ArtificialIntelligence.com Goes Up for Sale

11
I tried to buy the ArtificialIntelligence.com domain name multiple times over the last 10 years. The emails I sent to the registrant went unanswered,...

EU Gives More IP Protection to Food & Drink Producers

0
Did you know that some well-known food and drink varieties are protected intellectual property regulations? Popular types of drinks and foods that are protected...