Great Domain Strategy from “Juice Pads”
I was reading about new products at the 2009 Consumer Electronics Show, and one struck me as something that will probably be very successful and used by many people. The product allows you to charge devices wirelessly on a magnetic pad. I really don’t know the tech details, but it seems very cool.
From a domain POV, this company was very smart. In addition to owning the domain names of their brand, JuicePad.com and JuicePads.com, they also own the generic term for their product, the way consumers will probably come to know them, ChargingMat.com, ChargingMats.com, RechargingMat.com and RechargingMats.com.
The press has been referring to their product as a “charging mat” rather than by their product name, and I think it was a very smart move to buy the generics for this product. Now, whether the public refers to the product directly or via the brand, they have it covered. Additionally, when competitors come on the market with the same or a similar product, the company already owns the .com product vertical.
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