Guest Post: Chad Fisher | DomainInvesting.com

Guest Post: Chad Fisher

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Chad Fisher helps build and promote web sites in a number of different verticals, everything from finding affordable housing to saving money on insurance. He works at Pyramid SEO and Words For Less, providing client service assistance to business owners. In addition, he works on projects involving electric vehicle charging stations and writes for Business Insider, Forbes and other publications.

With Google continuing to crack down on link building schemes targeted at manipulating rankings, building high quality white hat links is more important than ever. On April 24th, 2012 Google rolled out the Penguin update and if you want to believe Google the update was a rousing success, but the reality is probably closer to this.

Site owners, SEO professionals, domain developers, and web content professionals are worried about what types of links are now acceptable. Penguin has clearly cracked down on sites with over optimized links; trying to brute force your way to the top with anchor text is a game that just became a lot harder.

Penguin is Google’s code for the penalty box, and, if your site gets tagged (Penguined?), you will rank lower than before. Google can’t de-index hundreds of thousands of sites over night (even though they might like that) without a massive uproar, but Penguin allows them to control the subset of sites they want and handle them separately from the regular algorithm.

There is the primary Google algorithm, and now we have the Panda and Penguin parts of the algo (wouldn’t surprise me if these two got combined at some point). This is all quite confusing for SEO professionals: you can drop by any of the popular forums and blogs and find them endlessly debating what to do and how to fix your site. And if you want a really entertaining read, check out the new business of negative SEO.

How are ecommerce stores, business professionals, and your local brick and mortar shops supposed to market their site? Ranking well is still important and links are part of the game, so burying your head in the sand isn’t the correct choice.

What we do for our sites is guest blog posting. With guest posting, rather than the spam posted on low quality blog networks, humans actually write content that someone might actually want to read—crazy, right? Beyond the obvious link benefit, sites receive the benefit of brand recognition, access to a new audience, and referral traffic. If the content is good enough, the post may even be socialized and the benefits compounded.

The premise of guest posting is pretty straightforward: find high-traffic blogs related to your niche and coordinate with blog owners to provide them high-quality content in exchange for promoting your site. While guest blogging can be done by anyone, most companies out-source this activity to third-party service providers who specialize in guest posting.

Guest blog service providers are able to draw upon existing relationships with blog owners and operators to best match clients with blogs, providing a maximized return on investment. WordsforLess.com is one of those guest blog service providers and recently opened their doors for orders. WordsforLess.com will find the blogs, negotiate with the blog owner or operator, draft the unique content, and ensure that the article is posted appropriately. In addition, we can help manage content for your site and provide in depth pieces from writers with experience in your vertical.


About The Author: Elliot Silver is an Internet entrepreneur and his company earns revenue from domain names. Elliot is President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Elliot is the publisher of DomainInvesting.com. Read this blog's disclaimer for information about the publisher, comment policy, disclosures, and conflicts.

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Comments (9)

    Donna Mahony

    Thanks for the advice Chad. Nice meeting you :-)

    May 15th, 2012 at 11:42 am

    Jeff Edelman

    Great to see a guest post from Chad. A real nice guy and he knows his stuff. Interesting information about WordsForLess, Chad. I will check it out.

    May 15th, 2012 at 11:45 am

    Chad

    No problem Donna, if you have any questions about SEO I can help or point you to someone who might know the answer.

    Thanks Jeff! We have been working hard on WordsForLess and making some great contacts. It’s a service that we did internally for a year before we rolled it out to clients 3 months ago.

    May 15th, 2012 at 11:59 am

    Brad

    Awesome stuff, Chad – great post and overview – I’m right there with you when it comes to the Panda/Penguin updates – at times it feels like there isn’t a rhyme or reason – one tip I’d like to throw out there: we’ve been building a lot of URL style links, with no anchor – they seem to still give decent weight, are more natural and balance out your link profile – all the best!

    May 15th, 2012 at 12:38 pm

    Chad

    Brad, thanks for the comments. We are seeing the same thing, the sites that made it through the Penguin update with no apparent issues had a high mix of URL only and branded links with very little targeted anchors. We did have a couple sites that have been snagged by the udpate and we are adding many URL only links plus other untargeted anchors. Since Penguin is a batch process, we won’t know if the new brand/URL links we added will be effective until they re-run the Penguin part of the algorithm.

    Also as I mentioned above, if you look in your Analytics and you see a large drop in Google organic traffic starting on April 24th you were most likely caught in the Penguin update. This update focused very heavily on external links to your site so you have a few options if you got caught:

    1) Try to dilute your mix of links with more URL only and branded links
    2) Do nothing and hope that Google dials back the penalties for over optimization when they rerun the update
    3) 301 your penalized domain name to a new URL (no guarantees this will work when the update runs again)
    4) Move your content on to a brand new domain name and start over (Matt Cutts even offers this an option, which isn’t feasible for many)
    5) Try a mix of 1-4

    We have got into all these options so if there are specific questions, you can post it here or you can contact me via email (info@pyramidseo.com) for help.

    May 15th, 2012 at 12:55 pm

    ojohn

    One thing everyone should keep in mind is that Google is not trying to choose between good and bad websites like it was in previous updates, penguin is about choosing between how long all the good websites are going to be allowed to stay on the first page before they are rotated down so that some of the other good websites can get some exposure too. If you lose your place on the first page it doesn’t necessarily mean that you have done something wrong or that you need to change anything, it might simply mean that your time on the first page is up and that it’s some other website’s turn to be in the spotlight.

    Google is faced with a dilemma in trying to keep millions of website owners happy, one solution to that is to not allow the first page positions to get locked down by just a few websites.

    (off course this is just my opinion)

    -

    May 15th, 2012 at 4:29 pm

    AK

    I think it’s starting to be a waste of time in trying to figure out and stay ahead of all the constant google algorithm changes to get organic search engine traffic. Yesterday it was this, today is that and tomorrow who knows what it will be. Never put all your eggs in one basket counting on one source because if that is your main income, you could be washed out in no time.

    May 16th, 2012 at 5:00 pm

    adrian keys

    Ojohn…for a moment there I thought you were seated at the right hand of the most righteous ones but you merely cry from on high with no authority.

    Funny…I like Chad’s simple solution and your “rotation” idea makes a lot of sense but in both instances…it’s just guessing. But what to do…nothing ever comes out of Google and Mr. Cutts only needs some comedic training to gain the reputation of “Comical Ali”…

    May 16th, 2012 at 8:03 pm

    ojohn

    While thousands of SEO experts are lost in the dark and are busy chasing their own tails not knowing what is going on it happens that I was able to “ guess “ the right answer. Well that is a great accomplishment in itself. :)

    -

    May 17th, 2012 at 12:30 pm

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