Dan Brown on How He Earned an Extra $40k
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Guest Post: Dan Brown on How He Earned an Extra $40k via DNFCollege


The following article is a guest post from Dan Brown, who “enrolled” in Adam Dicker’s DNFCollege and earned an additional $40,000 in income from his domain investments.

Dan’s background is in finance and he was previously was a futures trader. Dan bought his first domain for his mother’s dry cleaning business (TheMasterCleaners.com) in 2005. He quickly realized that there was a huge opportunity in local search and he built a network of local search directories. In recent years, he moved onto specialist B2B lead generation with sites like epos.co.uk.

Just over a year ago I saw a post on Elliot’s blog about a new program from Adam Dicker. I’d been a member of DNF for a few years but had never really got into the forum. With an open mind, I got on board and just started reading. What Adam shared on the course was extremely valuable (and for free!). The key thing was, I put into action what I learnt.

I’ve looked at the sales prices I’ve achieved after the course and I’ve quadrupled my sales value (based on what I would have charged before the course and what I now charge for my domains).

I’ve made an extra $40,000 this year with Adams tips. It’s frightening how much money I’d left on the table in the past. His recommendation to move to the InternetTraffic.com sales/parking platform meant that for the first time ever I started getting properly paid for my traffic. I made more money in the first full month of parking, than I had in the previous year with SEDO. The sales platform itself also helps you make more money. There are very few other industries where someone would spend a small fortune developing a sales/CRM platform like this and give it away for free. If you haven’t tried it yet, I strongly recommend you do.

To my mind, there are 2 vital components of being successful in this business. The first is the ability to buy good names. It doesn’t come overnight, but it can be learnt. Until you can distinguish the characteristics of a good domain name, you don’t have a chance to make sales. If you spend enough time reading posts from people like Rick and Frank you can begin to distil the difference between a name of value and one without. I’d already worked this part out, because in the previous 5 years I’d been buying generic domains to use for various online businesses.

The second part of the equation is knowing how to sell your names to maximize your return. When I started the course, I didn’t have a good understanding of this part of the business. Adam provided a huge amount of information on how to make sure you don’t leave any money on the table. Some of the stories he shares show you the characteristics of good sales negotiation.

I decided earlier this year to reinvest some of the proceeds from my sales into further knowledge. The trouble with this industry is too much of what we learn is online through blogs and forums. There’s no substitute for meeting people. With that in mind, I took a flight from the UK to the TRAFFIC show in Fort Lauderdale.

I find it astonishing when I read the negative nonsense about shows like TRAFFIC from people who have never been. TRAFFIC delivers precisely what Rick says – it gets all the people you need to meet in a room. The magic is in that chemistry. I got to speak to people like Adam Dicker, Frank Schilling, Rick Schwartz, Michael Gilmour, Ian Andrew and Bill Lozada. What they all have in common, is that they are very open and if you ask them, they’ll share. It’s a priceless opportunity to further your education. It’s a truism that if you want to be successful in any business you should surround yourself with successful people – there’s no substitute for meeting people.

In addition to what I’d learnt at the show and the people I’d met – I left the show with a number of new business opportunities. By being a small, intimate show you really do have the chance to meet everyone and the invisible hand really is at work.

I’m not a pioneer in this industry and while of course the opportunities are not the same as they were in the early days, it’s fanciful to think that you can’t start in this business today and make money. The pioneers didn’t have a domainer playbook, but with so much information out there now, if you’re not getting the results you want it’s time to work a bit harder to educate yourself.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

Reach out to Elliot: Twitter | | Facebook | Email

Comments (30)


    $40,000 ain’t no joke.

    October 22nd, 2012 at 11:55 am

    Donna Mahony

    Great post Dan, thanks for sharing!

    October 22nd, 2012 at 12:01 pm


    “…The second part of the equation is knowing how to sell your names to maximize your return…”
    So, how was this done vs what you were doing previously?
    By negotiating better?
    By outbounding more precisely?

    October 22nd, 2012 at 12:04 pm


    I had a chance to meet Dan at TRAFFIC this year, awesome guy and the success is very well deserved!

    October 22nd, 2012 at 12:19 pm


    So tell us what you actually learned in a few lines………

    October 22nd, 2012 at 1:00 pm


    I’m not sure I learned anything from this post. The point of a guest post is to share insights and knowledge with others. I learned that Dan learned how to improve negotiating.

    October 22nd, 2012 at 1:07 pm

      Elliot Silver

      Several people have asked if anyone has made money from DNFCollege, and here’s the answer… yes, someone made a nice amount of additional income by using DNFCollege.

      That’s sort of the takeaway from this. It’s not a “hey, read this article and you will learn how to make more money.” It’s more along the lines of “check out DNFCollege and perhaps you can learn some tips and tricks so you can make extra money.”

      October 22nd, 2012 at 1:13 pm


      “hey, read this article and you will learn how to make more money.”
      are my favorite kinds of blog posts and I feel we need more.

      October 24th, 2012 at 10:47 pm

    Adam Dicker

    Dan is a really sincere guy and I spent some time with him while in Miami. When Dan told me he made an extra 40k this year just by learning how to negotiate, it also made me feel good and I am glad for his success. Dan, I hope you have continued success and I hope I can help you more along the way.

    This industry should be about sharing and helping each other after all that’s how I got to where I am now. A few people helped educate me at the beginning and I am grateful for their help.

    I always say any idiot can register domains but knowing how to negotiate and sell is the 98% of domaining that people need to understand so that there is not much money left on the table.

    Congrats Dan!

    October 22nd, 2012 at 1:29 pm

    Donna Mahony

    I guess if a person is looking to be spoon fed information, they might not get much from Dan’s post. Others read and see that if you are willing to put in the leg work and time, there are people and places (Dan spelled them out) that will help you learn to make money in domaining.

    October 22nd, 2012 at 2:22 pm



    I’m sure Dan is a good guy but it would have been nice to share at least one thing he learned that he didn’t know before the course. He doesn’t have to give away secrets but he went through the trouble of writing this long article without sharing any details. Readers don’t care about the writer, they want to know something that can help them. Elliot explained it well. This is a “DNF College works and here is one guy that proves it” No more no less. That being said,

    Congrats to Dan and Adam and keep up the good work.

    October 22nd, 2012 at 3:22 pm


      “Readers don’t care about the writer, they want to know something that can help them.”

      October 24th, 2012 at 10:50 pm


    PS: The title DOES say “How he earned an Extra 40K with DNFCollege”. Just left out the how :)

    October 22nd, 2012 at 3:24 pm

      Elliot Silver

      Grammatically it’s correct, but on second look, I can see how it might semantically be a bit confusing.

      October 22nd, 2012 at 3:40 pm


    I think the most important thing I learnt from Adam was how vital it is to know who the buyer is. Then you can place yourself in their position, work out their motivation and have a think about what a realistic value of the domain is to their business. I think the key point is, that you need to look at different resources to develop your own style. Everyone will get something else out of Adam’s posts.

    I don’t do any outbound marketing so the uplift in sales is all from direct enquiries – I find the DomainNameSales.com platform is very helpful in keeping me organised and being able to quickly do buyer research.

    @ Morgan – Great to meet you and Daina at TRAFFIC

    @Rod & Anticareer – I’d love to distil it down to 5 bullet points, but I can’t. The key takeaway is we all have areas where we can improve, there are plenty of places to learn. People in this industry are very generous with their time – I emailed Adam a number of times before meeting him – and he always responded and I’m very grateful for that.

    @ Adam – Thanks again for all your help

    @Donna – Absolutely – while getting a time machine would be a very effective way to make money in domaining, in the absence of that you can still be successful if you put in the work.

    October 22nd, 2012 at 3:33 pm


    Thanks Dan
    two last questions I forgot to ask
    How many names do you own?
    How many names were sold to make the $40K?
    Thanks Again

    October 22nd, 2012 at 3:39 pm


    @Shane – Elliot wrote the title :)

    @ John

    Around 700 undeveloped, with about 400 .co.uk and 300 .com

    The sales part of the $40k was from less than 10 sales. Including one recent $99 namejet purchase which I sold for mid $xxxx. In the past I’d have been happy to ‘make a quick profit’ – and I’d have sold it for $500 – so the lesson from that sale was you need to set the sale price independently from what you paid for the domain. I can’t say that I’m not leaving any money on the table, but I’m trying to leave less.

    October 22nd, 2012 at 4:44 pm

      Elliot Silver

      Thanks for sharing and returning to share more. You could have posted a map of a great trout fishing area, and some people would expect you to fish, filet, and cook your catch for them :)

      October 22nd, 2012 at 8:33 pm


    This article is just a filler, click click delete

    October 22nd, 2012 at 8:13 pm

      Elliot Silver

      As usual, your comment lacks any incite and is filled with negativity.

      My guess is that you are failing with your domain investments and you feel better about yourself when you post negative comments on blogs.

      October 22nd, 2012 at 8:27 pm


      I am not sure when I look at you I think of elves, why is that?

      Elliot I have done 6 figures in sales every year for the past 3 years, and this is my 3rd level of revenue stream, outside by 9-5.

      I just thought your article stunk, I am not one of your choir boys who will tap the like for you. Domain Shane brought up the same issue, now that is a straight shooter who doesn’t sugar coat so he can keep getting a sponsor cheque every month. Joe Blow made a $40K, if you don’t provide any facts, you are no better than a glorified spammer, really sad, how this blog basically uses it’s past to provide HEADLINES.

      October 23rd, 2012 at 2:22 pm

      Elliot Silver

      Yes, you and every other anonymous commenter here does 6 or 7 figures with their domain investments annually.

      Shane made a point that the title wasn’t necessarily descriptive of the content, and on second look I agree that it might have been gramatically confusing, although it’s semantically accurate. I didn’t intend to mislead in anyway, and that was the first title that came to my head. I am still trying to think of a more accurate headline

      “Guest Post: Dan Brown Made $40k on DNFCollege” (seems a bit show-offish)
      “Guest Post: DNFCollege Helped Dan Brown Make $40k Extra Income” (maybe better, but people might still expect more information).

      As you can see from almost all of my posts, I don’t try to pump bullshit headlines to get traffic. It’s not fair for readers to expect one thing and see something else. Just have a look at today’s headline “Domain Buying Tip” not “Tip to Save You Thousands of Dollars a Year” or some other headline to grab attention. You can see 99% of the headlines are accurate, if not boring. I probably could juice up the headlines, but that’s not my style and I have no interest in spending extra time creating a juicy headline.

      People are always asking me where they can learn about the domain business and how to get started. IMO, learning on DNFCollege is a good place to start, and now there is someone willing to say “yes, I made more money with what I learned on DNFC.” Dan is not telling people how they can make money, but he is guiding them to a resource he found beneficial. I don’t think that’s filler, I think that’s valuable information. You might be making 6 figures a year annually, but there are plenty of people who read my blog that don’t. Some posts are more relevant to people losing money on domain names and some posts are relevant to people who experienced and are wealthy.

      Again, I have no problem reading criticism or negative comments. I think you can see that all of your comments are approved, whether they are positive or negative. Same goes for everyone else. I could easily delete or auto-spam comments, but that’s not my style and it’s not a fair way to do things. I’ve grown a thick enough skin and don’t take things personally. However, I think it’s more fair to say why something sucks (in your opinion) than just saying it’s “filler.” At least Shane posted a valid concern with the title rather than just saying the article sucks. I don’t disagree with Shane but it wasn’t intentional.

      October 23rd, 2012 at 2:31 pm


    Thanks Dan

    October 22nd, 2012 at 8:38 pm


    Nice post…thanks for sharing sunny side of success..
    @Elliot , it’s fine for person to like or dislike (- or +) but you shouldn’t show how eager you are to fill your blog with only positive comments…

    October 23rd, 2012 at 12:45 am

      Elliot Silver

      People are certainly welcome to disagree with me or with whatever is posted. However, it’s much more beneficial if there is actual substance to the comment and not just negativity for the sake of being not nice.

      Ultimately I don’t censor comments so people can post what they’d like, but I will post what I’d like as well.

      October 23rd, 2012 at 6:45 am


      I agree with you 100% on above ….

      October 23rd, 2012 at 9:51 am

    Land Of Opportunity For Everyone

    Only in the domain industry you get comments like some of you.

    The more you share, or progress in industry, you get cheap shots. I have witnessed a few times this year alone.

    Congrats Dan and a job well done. Adam wants everyone to succeed in this industry and I just do not understand why people are so critical of people like Dan or someone who has paid there dues.

    Go out and try to improve yourself and always be learning. Or you can throw cheap shots on peoples successes. No wonder people do not disclose things and Elliot is doing the right approach. He doesn’t announce much sales. Because he realizes how the cheap artists are and attacks.

    Land of opportunity for everyone. You don’t need a big budget to succeed and you do not need to be an old timer to do well in this industry either. Focus, Determination, fuck the noise. Focus on what you buy. Focus on what you sell. Focus. So many hidden agendas in this industry.

    October 23rd, 2012 at 10:40 am

    fuck the noise

    fuck the noise.

    i liked the post!

    October 23rd, 2012 at 2:48 pm


    What types of names?
    How many names netted you the 6 figures?
    How long have you been doing it?

    October 23rd, 2012 at 2:54 pm


    Mainly 2 word .com’s, 4-5L’s, since 2007, when the markets crashed, same names you could pick up today in the after market for 3-4 figures were min bid catches.

    It is all about making connections, many of my sales are to medium companies, who missed the boat, and lack the expertise to find names that suit their niches, so after first sale, lots of repeat business to same clients.

    I would be a select buyer in this marketplace, lots of foreign money over paying for domains in the marketplace.

    Even domainshane mentioned how this article above was just attention grabbing dead weight. Don’t get offended just a comment, relax.

    October 24th, 2012 at 12:47 am

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