HasOffers Rebrands as Tune

 

I saw the above tweet from Tune last night, and before I could publish an article about HasOffers’ rebranding to Tune this morning, Theo at DomainGang had written an article about it. Check it out for the details. I found a bit more information, which I shared below.

Domain Name Wire reported that Tune.com was included in the Moniker TRAFFIC auction in June of 2007. I did not find a record of its reserve price at that time. According to my email records, the Tune.com domain name later went up for auction at the TRAFFIC East conference in May of 2008, but according to DomainNameNews.com, it failed to sell. At that time, the domain name had a reserve price of $250,001 – $500,000. I do not know if there were any below reserve bids made on this domain name in either auction. I do not have a record of any emails from brokers offering this domain name with a buy it now price at any time.

In addition to the Tune.com domain name, the company was also able to secure the @tune Twitter handle. Unfortunately, it looks like they weren’t able to reserve the @tune Facebook page. I suppose one issue with rebranding to a descriptive domain name like this is securing the matching social media handles since those can be more difficult to “acquire.”

The full story about the rebranding can be found on the Tune.com blog. If you like reading about marketing, this is definitely an interesting article that discusses how the company is planning to rebrand itself from a business and marketing perspective. It also discusses some of the hurdles the company faces with a brand like Tune.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Squadhelp Adds Escrow.com as a Payment Option

1
Squadhelp has added Escrow.com as a payment option for buyers. The addition of the Escrow.com option was shared by ARIYAS on X this morning: 👍...

Some Thoughts on .AI Domain Names

19
There is no question that .AI domain names have become a hot topic of late. With considerable amounts of venture funding flowing into AI...

Handoff to Dan on Imported Leads Can be Confusing

0
I've been using the lead import option at Dan.com more regularly. Although the 5% commission is not ideal, transactions tend to move more quickly...

ArtificialIntelligence.com Goes Up for Sale

11
I tried to buy the ArtificialIntelligence.com domain name multiple times over the last 10 years. The emails I sent to the registrant went unanswered,...

EU Gives More IP Protection to Food & Drink Producers

0
Did you know that some well-known food and drink varieties are protected intellectual property regulations? Popular types of drinks and foods that are protected...