Heritage Auctions Brokering “Major .CO Portfolio”
Aron Meystedt, Director of the Domain Names and IP category at Heritage Auctions, emailed me about a portfolio of domain names his company is brokering on behalf of an undisclosed client. The portfolio is made up of approximately 750 one word and short .CO domain names.
Here’s what Aron said about this portfolio:
One of our clients is selling the best .co portfolio on the market. There are approximately 750 names, and a majority of them are ultra-short and one word names perfect for branding – and could easily be sold one at a time.
Some of the domain names in the portfolio that Aron highlighted and that I saw include the following one word .CO domain names:
In looking through the list, if these domain names were .com, we would likely be talking about a nine figure portfolio. In fact, I believe several of the keyword .com domain names on the list sold for seven figures. I don’t really know how .CO domain names track to .com, but I am sure many of these names have significant value. Aron reiterated that the portfolio is being sold as one unit and that individual names will not be sold.
Interestingly, Aron added his opinion that “[a]s comparable .com prices become unreachable for 99.9% of interested buyers, .co has become the very next best choice.” I think we could have a healthy debate about Aron’s opinion!
Prospective buyers should reach out directly to Aron to discuss.
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