Heritage Auctions Should Buy Heritage.com | DomainInvesting.com
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Heritage Auctions Should Buy Heritage.com

17

HA.com LogoOne of my favorite listings on Flippa right now is Heritage.com. The domain name is being brokered by Chris Waters (of Domain Holdings) and it has a buy it now price of $300,000 with a $100,000 minimum offer. I think this is the perfect domain name for Heritage Auctions.

Heritage Auctions already has a fantastic domain name in HA.com. You can’t get shorter than HA.com, and it is certainly easy to remember. Heritage.com would also make a great name for Heritage Auctions, since that is a major part of their branding.

Owning Heritage.com would also make it very easy for the auction house to expand beyond auctions. I have no idea whether or not the company has sales that aren’t specifically auctions, but owning Heritage.com would give them additional flexibility.

Perhaps most importantly, spending $300,000 (or less) on Heritage.com could give their domain auction business a boost. When the company is promoting its domain name auctions, it can use its own acquisition of Heritage.com as a case study for buying great one word .com domain names. Heritage Auctions has facilitated the sale of some exceptional one word .com domain names such as Digital.com, Classic.com, and Import.com. By being a buyer of their brand matching .com domain name, they could really show other companies that they believe buying a great domain name is important for a business.

Heritage.com is probably my favorite listing on Flippa, although I have not spent a ton of time looking (and I don’t think I have ever even bid or listed a name for sale there). If Heritage.com did not have a 6 figure price tag, I would be a very interested prospective buyer because of the utility of a great one word .com domain name like this. I think buying Heritage.com would benefit Heritage Auctions.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (17)

    Aron

    At this price, it’s not for us.
    Good post!

    August 11th, 2016 at 11:11 am

      Kevin Fink

      Thanks for taking a peek, Elliot (and congrats on your incredible efforts in fundraising and finishing your race!)

      We are happy to give you a private tour anytime; we have some really stellar domains in the queue, courtesy of Domain Holdings and our marketplace brokers.

      @Aron ~ Just dropped you a line. Looking forward to speaking.

      In reply to Aron | August 11th, 2016 at 10:55 pm

    JZ

    a domain i would love to own for personal reasons but yeah, it would be perfect for them.

    August 11th, 2016 at 11:11 am

    raj

    Considering a central focus of their core business deals with online transactions, this seems to be a no-brainer. If nothing else, it would help them to lock up security issues if a spammer/phisher happens to purchase it instead.

    August 11th, 2016 at 11:40 am

    Anunt

    it would only make sense to purchase heritage.com if the price was below $25k.

    This domain is not that great.

    $300k price is insane.

    August 11th, 2016 at 11:47 am

      Elliot Silver

      I would offer $40,000 for Heritage.com. If a broker is looking, this is a bonafide offer and I can close immediately.

      In reply to Anunt | August 11th, 2016 at 12:35 pm

    Jeff Schneider

    Hello Elliot,

    We agree with you 100%, Heritage is leaving a Cash Cow .COM Profit Center to be controlled by others.They may be realizing this Marketing Strategy Blunder.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former ( Rockefeller I.B.E.C. Marketing Analyst/Strategist) (Licensed C.B.O.E. Commodity Hedge Strategist) ( Domain Master http://WWW.UseBiz.com)

    August 11th, 2016 at 12:37 pm

    Insha

    I agree. I thought it was already owned by HA until I found it on flippa, a few days ago.

    Definitely a good deal for an end-user.

    August 11th, 2016 at 12:44 pm

    tony

    Elliot,

    don’t you think MyHeritage.com would be a better buyer?

    Compare the traffic they are receiving compared to Heritage auctions:

    https://www.similarweb.com/website/myheritage.com#overview

    https://www.similarweb.com/website/ha.com

    August 11th, 2016 at 3:13 pm

      Elliot Silver

      Sorry – misread your comment.

      I don’t know anything about the other company. When I saw Heritage.com on Flippa with a BIN price of $300k, my first (thought after seeing it priced out of my ballpark) is that Heritage Auctions should buy it.

      August 11th, 2016 at 3:48 pm

    Danny

    I’d see many other buyers for a name like this. Genealogy is one obvious market. Jewelry is probably another one. Will be interesting to see if someone pulls the trigger to buy the name.

    August 11th, 2016 at 4:07 pm

    John

    The two word .com already serves the purpose you are arguing for, Elliot. The problem is prominent people in the industry hurting the industry and hurting themselves with the constant drumbeat about how domains have to be short or one word. If you folks stopped doing that, not only would every one benefit, but the value of your own short and one word holdings would benefit as well.

    This domain is certainly worth solid six figures and well suited for some very important uses.

    August 11th, 2016 at 9:27 pm

    Jacob Fedosky

    $300k is steep – but I agree that HA should acquire heritage.com if the owner comes down on the price.

    August 12th, 2016 at 2:02 am

      John

      Some may debate that, but no matter how you slice it $xxx,xxx is not steep for one like that.

      In reply to Jacob Fedosky | August 13th, 2016 at 2:42 pm

    asset.domains

    Estibot on this one is 201,000 USD, i think it should cost more,

    August 12th, 2016 at 8:49 am

    alexv

    is a good domain, the price is ok, but I hope the seller considers all the other “typos” in the pricing, myheritage.com, iheritage.com, eheritage.com, aheritage.com, ourheritage.com…and so on..plus other extensions, heritage.auction?

    August 14th, 2016 at 4:39 pm

      John

      Negligible detritus.

      In reply to alexv | August 18th, 2016 at 8:44 pm

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