Hilco Streambank is the company that auctioned Bargain.com for $150,000, ETM.com for $16,659, and they privately sold the package of “My Website” related domain names and phone numbers for around $35,000. The company is now preparing for a much more significant domain name sale, which includes the CircuitCity.com and CompUSA.com domain names.
According to the sale description page:
“Hilco Streambank has been engaged to market for sale the Circuit City ® and CompUSA ® trademarks and associated domain names. This executive summary provides a brief description of the assets available for sale.
Hilco Streambank is currently soliciting offers for these brands and associated intellectual property assets. Please contact us to be granted access to the online data room for further diligence of the assets and to receive sale process details.“
From what I understand, Hilco Streambank originally sold the Circuit City intellectual property for $17MM to Systemax out of Circuit City’s chapter 11 estate. Systemax kept the sites running independently through the end of 2012, and they now have pointed all the traffic to Tiger Direct’s website. The company decided to go with a focused one-brand approach, and they are retaining the customer databases they acquired in the previous deal.
There is well over 100 domain names that are up for sale, nearly all of which are directly related to these two brands. The company is entertaining offers for both brands as a package or individually. You can read more about the sale by downloading the executive summary pdf, found on the Hilco website.
Unlike the previous domain name sales run by Hilco Streambank, this is not an auction. Bidders must submit bids to the company in order to participate, and bids will be accepted until August 15, 2013. If you’d like more information, contact Jack Hazen at 212â€610â€5663 or Matt Helming at 781â€444â€4940 x205. Potential bidders may request access to additional information about these assets that aren’t available for public view.
