Hipster Gets $1M in Funding: Should They Buy Hipster.com?
I was reading Techcrunch last night, and I learned that the cool startup called Hipster received $1,000,000 in funding. There were several companies involved in this round of funding, including Google Ventures, Mitch Kapor, Dave McClure, Charles River Ventures, and others.
Since the company currently uses the domain name UseHipster.com but is known simply as Hipster, I think they should do what they can to buy Hipster.com, a domain name that seems under-utilized at the moment. One thing in Hipster’s favor is that the owner of Hipster.com also appears to own Hipster.net, so perhaps they’d be interested in a nice payday and could revert to Hipster.net.
As you can see from the Compete stats (posted below), it appears that a significant percentage of traffic that appears intended for Hipster ends up on Hipster.com in error. Of course, they aren’t likely to be confused, but why chance losing any traffic when they now have some funding to purchase the name.
January 2011: UseHipster.com – 43,097 Hipster.com – 9,643
February 2011: UseHipster.com – 12,193 Hipster.com – 4,481
March 2011: UseHipster.com – 12,595 Hipster.com – 5,378
April 2011: UseHipster.com – 1,375 Hipster.com – 2,559
My opinion is that Hipster should use some of its funding and purchase Hipster.com. What do you think?
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