Home.Barclays: “Is This the Tipping Point?”
Back in May, Barclays announced that it would be moving to a .Barclays domain name from .com “[i]n a move aimed at streamlining customer experience.” It looks like the company made the change very recently, and the financial services company website home page is now found on Home.Barclays.
If you visit Google this morning and perform a search for “Barclays,” the Barclays.com url is still the primary domain name indexed for Barclays’ website. When you click the link, you are redirected to the website found on Home.Barclays. I think this will likely be updated very soon, perhaps even today.
This is a big change for the company and is welcome news for people active in the new gTLD space. In a tweet this morning mentioning this change, Christopher Hofman Laursen asked, “Is this the tipping point for the new gTLDs?”
First Dot Brand to go all-in. Barclays Bank can now be found at http://t.co/TCXaqYwEYJ. Is this the tipping point for the new gTLDs?
— Christopher Hofman (@HofmanLaursen) June 30, 2015
The company does not seem to have created some potential error domain names on the .Barclays new gTLD extension. If someone accidentally types in www.Barclays, they are taken to an ISP error page. In addition, typing in home.barclays.com didn’t work for me either. I doubt anyone would type that in right now, but at some point when people start using Home.Barclays regularly and begin to type it in by hand, these might become common errors and should be addressed.
Many Google-indexed Barclays.com pages are not redirecting to .Barclays pages yet. For instance, the Investment Bank website is still found at InvestmentBank.Barclays.com and is not yet redirected. There are many pages similar to that which can be found by doing a site:Barclays.com search on Google. Navigating to pages within the Home.Barclays website shows that some pages are already moved to the Home.Barclays website while others are still redirecting to the .com. For instance, if you hover over the Press Releases link, you can see the target is on the Home.Barclays url but the page that still loads for me is on the Barclays.com domain name. I am sure most of these issues will be ironed out soon.
This is certainly a big change from a well-respected brand, but it remains to be seen if the company will push forward and move all of its websites to Barclays-owned new gTLD domain names. It will be interesting to follow this develops over time.
In the meantime, do you think this is the tipping point for the new gTLD program and new gTLD domain names?
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