How to Find an End User Contact
Yesterday I wrote a post with some advice on addressing end users. I think a personal email goes a long way, and it’s far superior to a bulk email or an email that has a generic greeting. Someone asked me how I find the name and email address of a potential buyer, and it’s a good question. Here are some suggestions, and I welcome your additional suggestions as well.
- Management page on a website. For small to medium sized businesses, contacting the president or CEO of a company is a good way to open discussion about a domain sale. You may also want to email or cc the person in charge of marketing or business development. For large or very large companies, I don’t recommend emailing the CEO since it will likely get filtered by an administrative assistant and not make it through. Management pages often have the email addresses of the executives, so that’s a bonus.
- Contacts page. This is probably the most obvious way to get in touch with someone at a company. Use the contact form or contact email address on the website. For added effectiveness, address the email “Dear John” or “Hi Jim” to the President of the company or someone in marketing. If it’s a larger company, something like “Dear Mr. Smith” would probably be best since there will likely be more than one person with the name, and a more formal greeting may be appropriate in getting your email forwarded to the right party.
- Whois look up. The technology decision maker or executive is often the contact on the Whois. If you are unsure of whether the Whois contact is the correct person to contact, do a Google search for that person’s name to see where he or she ranks at the company. This will also tell you whether the person works for the company or is a web developer who will likely delete your email.
- LinkedIn. You can use a site like LinkedIn to find the name of the contact at a company. If you have connections in common, you can try to get an introduction, or you might be able to contact the person using other means, like Facebook. You can also guess the person’s email address, trying something like email@example.com or a variety of other options. I like to try and find a random person’s email address in a press release or something else to see how the company uses email addresses and try to send an email to the owner or marketing contact that way.
- Press release archive contact. Look at a company’s old press releases to see if the president’s contact information is listed. Sometimes it’s a press agent, which doesn’t usually result in good leads for me. However, if the person is labeled as a marketing manager, you might have luck with the domain name decision maker.
I am sure there are many other ways to get in touch with the right person at a company. Please share your ideas on ways to contact a decision maker.
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