How WhyPark is Saving Me Money on My Google Adwords Campaign
A few weeks ago, I wrote about using WhyPark in a SEO play, and I want to share how this is working and how it’s saving me money. I bought several City DogWalker.com, City DogWalkers.com, and City DogWalking.com domain names and put them on WhyPark. I added a couple of links and on a few of the sites, I added a unique article. That’s all I did, and in total, it took somewhere around an hour to set up about 17 websites.
The purpose of this test was more for search engine optimization purposes, but I noticed another benefit that might have an even more valuable pay off.
I was going through my stats on DogWalker.com, and I saw that one of the city WhyPark websites has referred 13 unique visitors in the last 3 weeks. The site is in the top 10 results in Google for “city dog walking” and “dog walking city” and it ranks higher than the main website for that search. I know 8 visitors isn’t much in the whole scheme of things, but I want to share why I think it’s something you should find interesting.
At the moment, I am running a Google Adwords campaign, and I am paying between $.75 and $1.50 per click. The domain name cost me $8.00 and it wasn’t too expensive to open an upgraded WhyPark account. The 8 visitors would have cost me around the $8 registration fee. Should this domain name refer 8 visitors a month on an ongoing basis, the click value alone is just under $100 in a year. I think the domain names would also be valuable to a local dog walker, but why would I sell it if it’s providing value to one of my websites?
I am not sure whether this is an anomaly or a sign of things to come, but it’s interesting to see. I have different inbound links for each of these “mini sites,” and they are placed in different areas on the sites. In a few months, I will do a more thorough analysis of the traffic, click throughs, and referrals, but it’s something I am tracking and it’s a good sign. A number of the other sites are also sending some traffic, but it’s just one or two visits per site.
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