It’s All About Who You Know
I like being able to connect people that I think can do business together. I have no interest in “monetizing” these connections because I like to think if I am able to make a connection for people, they might be able to connect me to someone else in the future.
A few weeks ago, someone emailed me to ask if I could offer any advice about buying a domain name from a large company:
“Long story short – I work for a company called [Redacted]. We would really like to purchase [Redacted].com, but it is owned by [Redacted] a massive [Redacted] company that is headquartered in NYC.
They don’t currently use the domain for anything. We would like to make a substantial offer to them for the domain, but we have no idea who to contact. I have tried some other brokers in the past, but I think they ran into the same problem. This was a couple of years back. I wanted to see if I could try again, and I think the trick is really going to be just to get someone to respond.
Is this a worthwhile effort, or do you think there’s no way in hell I’d ever be able to buy that domain from [Redacted]?”
When I saw the name of the company that owns the domain name, I immediately remembered seeing a domain name the company had listed for sale a few years ago. One reason I remember is because I asked the domain broker about a different domain name owned by that company. Unfortunately for me, the price was well beyond what I would pay to buy that domain name (which the company still owns), but I did not forget that the broker had a connection with the company.
I wrote back to the person who had emailed me, and I gave him the name of the domain broker I knew had a contact at that large company. It had been a few years since I saw the listing, but I figured he might still have a contact there. Some time passed, and the broker emailed me to thank me for the lead. I had a look, and the company was able to acquire this domain name.
There was no financial incentive for me to make the connection, but I was happy to be able to connect two people who might both be able to benefit from a deal. I hope someone would do the same thing for me if I ever needed a connection like that in the future, and it’s something you should think about the next time an opportunity to connect people comes up.
Reach out to Elliot: Twitter | Google + | Facebook | Email