My “Job” as a Domain Industry Blogger
I am very fortunate to have been able to turn this domain blog into a business venture. It’s taken considerable time to make this a business, and it’s usually enjoyable for me to write and have discussions with readers. Even though blogging is just one aspect of my domain investment business, I think many people know me first as a blogger, and I want to discuss what this “job” entails from my perspective.
Because this blog is a business, my job is to write interesting articles that drive traffic and promote discussion. Although traffic isn’t the main driver behind what I write, I think it’s important that advertisers are getting full value. Of course visitors are important, and I assume that if the topic is of interest enough for me to write about it, there will be people who are interested in reading and discussing.
I like to write about things I am learning, doing, researching, and observing. Some of the topics are very interesting and important to my business, and other topics may be less interesting to me personally but will have an impact on my business or the domain investing universe. If there’s a topic I dislike discussing or don’t know enough about to write something educated (ie ICANN governance), I will generally stay away from it and assume others will cover these topics.
There are a number of excellent resources for domain investors and others to learn about domain investing, including some excellent blogs. Each domain blog gives a different perspective on various topics, and that allows readers to learn more about this business to formulate their own opinions. If I see another blog covering a specific topic, I may also write about it if I can give a unique perspective or offer something different. If I am just going to regurgitate what someone else wrote, I probably won’t write something that was already covered by someone, unless I was writing it at the same time.
As I’ve said in the past, there will be conflicts of interest because of relationships with companies I write about. Many people I interact with and learn from are colleagues, suppliers, or advertisers. No matter how impartial I try to be, there are going to be conflicts.
I do my best to be impartial and share news that I think is interesting or will impact my business. As a blog owner, my job is to generate revenue. As a domain investor, I do this by writing things I would be interested in learning about if I was a reader rather than a writer. I appreciate everyone who comes here to learn and share their opinion.
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