LadderGolf.com: Great EMD Example
Over the Fourth of July weekend, we had a BBQ for a group of friends and their families. We had a bunch of lawn games set up, including a game of ladder golf. To make a long story short, we bought the ladder golf game from one of the big box stores at the last minute, and the quality sucked.
I enjoy playing ladder golf on the beach, and I thought it would be a good idea to find a good quality ladder golf set for the next time we have people over. I did some searching and ended up seeing who owns LadderGolf.com. As one might expect, LadderGolf.com is a website that sells ladder golf sets as well as spare and replacement parts and pieces.
I love the idea of LadderGolf.com. The exact match domain name is perfect for the product it sells. People who visit LadderGolf.com or see LadderGolf.com know what to expect when they type it in to their browser. It’s simple to remember, allowing people to see a ladder golf game set up in someone’s backyard or on the beach and recall it when they get home to buy one.
Of course a big question people might ask is how the website ranks in Google. I did a Google search for “ladder golf” and LadderGolf.com has the first two search results. Can’t really get much better than that.
I always like to find great examples of exact match domain names being used, and LadderGolf.com is a perfect example. There are many others that can be cited, but it looks like they are making the most of this EMD.
Also, bonus points to them for securing the exact match @laddergolf Twitter handle!
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