LinkedIn Can Help You Find a Buyer
Here’s a tip on how a LinkedIn company search can help you find a domain name buyer.
Although I am reluctant to use LinkedIn to try and sell someone a domain name (unless it is a last resort), I want to share a way that you can use LinkedIn to find a prospect for descriptive domain names, specifically keyword .com domain names.
The most common search that people do on LinkedIn is the people search. This allows visitors to find people with whom they’ve done business, connect with colleagues and co-workers, or get in touch with people they want to meet. Personally, I don’t think this is a great way to approach a buyer about a domain name.
Another common search tool that can help you find prospects for domain names is the LinkedIn company search. You can search for your particular keyword, and every company listed on LinkedIn that has that keyword or phrase will be listed. From my perspective, these would be great prospects for your exact match keyword domain names. This is especially beneficial because the listings tell you how many employees there are, and you may even be able to see the names of the executives you should contact.
I’ll give you an example. Let’s say that I want to sell EventManagement.com. Looking up the term “Event Management” in the LinkedIn company search, I see that there are over 20,000 results for companies that either use Event Management in their brand name or in their description. I am quite sure many of them would love to own EventManagement.com if we can come to terms on the price.
I don’t think it would necessarily be easy to get in contact with the decision maker for these companies using LinkedIn. In fact, I don’t recommend it because it’s impersonal and that person may not use LinkedIn often. However, you can take the name of the company and location and do a Google search to find out with whom you’d need to speak. When you find the website, you can either do a Whois search for the domain name or use the contact form on the site to get in touch with the right person.
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