At the end of April, I had an auction of sorts on my blog to benefit the Ronald McDonald House, an organization that helps children with cancer and their families. I auctioned off the “gutter space” in my blog for 48 hours, with all proceeds benefitting RMH.
I had no idea about the value of this extra space, but a company called  Lovelogo.com placed the winning bid, and all funds are being donated to the Ronald McDonald House.  I wasn’t familiar with  Lovelogo.com, so I asked them to share some information about the company:
Lovelogo.com is a marketplace where you can buy a domain and original logo for one low cost, quickly and easily. Although we are aimed towards startups, we understand that  domainers make up the largest section of the domain buying industry and so as an introduction we are offering for one week a $25 cash back offer. Any $99 purchase  will receive a $25 refund into their Paypal account.Also all of our $999 domains will be reduced to $899 (the adjustment will be made via Escrow).
I want to thank Lovelogo.com for winning the auction and supporting one of my favorite organizations. I also want to thank Tia Wood for helping me change the gutter graphic at no cost.
something strange with new background …I feel that I can not concentrate my mind while reading articles .
Elliot, you inspired me with your gutter idea!
It’s something I am going to propose to advertisers.
Regarding LoveLogo.com:
The concept to decorate domains by a logo is attractive, and certainly keep more the eye attention than a basic name listing. I have seen a pair of sites in the past doing that.
But by experience (I run a service of logo animation in Flash for years) a logo is very personal, this is why there are generally so much revisions to get a logo the customer accepts. So they are maybe putting more barriers to the sale (as I guess people mainly buy the domain, not the logo). I can like the domain but find the logo is ugly, so I will have the feeling I am overpaying a name for a logo I don’t want.
So my first suggestion is I think they should maybe offer a free custom logo design with the domain, not necessary only give the logo already done.
The second point is classify the domains by theme, one has the feeling they think people decide one day they want a domain and enter in a store to look at what’s available! Things don’t happen this way, except domainers that buy to invest (that should not be the profile of the clients of this site) people look at domains because they have a REAL NEED! So the first thing the visitor want to see is where are the domains related to the activity of his business. And due to the low inventory they should never be able to match customer need with solutions.
So this is where come my second suggestion: They should only list here generics domains (what domainers call brandables) and not descriptive domains. List names that has no meaning, that sounds catchy and can works to name virtually any company, service, product or site.
I hope they are constructive critics.
I congratulate LoveLogos.com for having help the Ronald McDonald organization!
@ Picas
It’s temporary… just 48 hours 🙂