Last weekend my wife, some friends, some family and I went to the Lowell Spinners (Boston Red Sox minor league team) baseball game, as Lowell.com sponsored the Spinners vs. the Brooklyn Cyclones (NY Mets minor league team). I wanted to share this experience (at Chef Patrick’s suggestion) to illustrate how online Internet marketing can lead to offline marketing opportunities.
During the summer, the Lowell Spinners are one of the most popular activities in Lowell. For the past 10 years, the Spinners have sold out every single home game. Lowell.com provides advertising for the Spinners on site, and we also write news articles, such as the one that was written when the Spinners streak was in jeopardy earlier this season.
I was given tickets to last Sunday’s game, and I was able to invite a number of friends and family to watch the game. Additionally, I offered some of the tickets on Facebook and Twiiter, as well as to a local elementary school principal. The objective was to make people aware of Lowell.com at the game, just as Lowell.com helps make people more aware of the Spinners, their games, and their special promotions. During the game, the public address announcer mentioned that the media sponsor was Lowell.com, and it was a fun experience (I love baseball and the Red Sox).
There is much more to geodomain names than simply building a website and hoping advertisers want to buy space on the site. Owners need to become a part of the community and support local events and organizations. To some, a geodomain name is just a domain name, but to the people who type-in that geodomain name, it is a valuable resource.
Great job Elliot! Fantastic to see all the time and energy you have put into this site. I can still remember when you first started development. Incredible to see how much it has grown over time!
It us clear this is much more than a website – it is now an online brand!
Great PR move.
First of all there is a big problem with a “Red Sox” fan living in NYC. I DARE you to walk around town in a shirt that says Red Sox rule, Yankees suck! lol
Great story. This just shows the important of local media in the communities and the power of the internet. Lowell.com is going to be a huge success!
Thanks for the mention 🙂
@ Patrick
Ironically enough, I’m waiting for my wife outside of her grad school building in the Bronx with my Sox cap 🙂
I’m more affraid for my watch than anything else.
“Owners need to become a part of the community and support local events and organizations.” Totally agree with that Elliot. I think it is the key thing you can do to get people to make your website “their” website and more imprtantly, their homepage!
PS .. I’ll email you our latest radio spots we are using that play on the “your city” theme.
My cars have this spinnrs and i have a woman now who is a spinner when we make sexy. Very nice!
Borat
Go back to Kazakhstan and stop blog trolling.
Very cool Elliot and such a wise move!
Congrats and getting people to know you care about the community is as important.
Fun to see you how you been testing various things the past 2 years and it shows now in your websites, traffic and now you have end user advertising on sites
Test, test, test
Congrats!
J
Elliott,
just wait and see… this is just the beginning of your blended approach. Geoff
Great work Elliot. Must have been a fine feeling indeed hearing that announcement being made!! Great angle!