Lowell Project: Generating Incremental Revenue
While I expect the enhanced directory listings, homepage advertising, and affiliate deals will generate the majority of revenue for Lowell.com, it is important to think about ways to generate incremental revenue as well. Using a website like Cafe Press to produce various branded items, I can generate revenue and brand awareness. Whether I end up purchasing the majority of the products or if others decide to buy them as well, this is a great opportunity to encourage people to visit Lowell.com.
On my Lowell.com blog today, I discussed the revenue opportunities of creating an online gift shop, and I also discussed the legal ramifications of using the logo I revealed here not too long ago for commercial purposes. Please check out the Lowell.com blog for the full details.
Reach out to Elliot: Twitter | Google + | Facebook | Email