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Marchex News & Potential Impact on Domain Investors


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In the largest-scale Web site launch of its kind, Marchex, Inc. today announced that it has launched more than 100,000 of its local and vertical Web sites, publishing more than one billion Web pages of content, features and functionality for consumers looking for local services and information online, along with highly targeted local advertising inventory.

It would be very cool if they used an automated program to generate this unique content. This would open up an opportunity for domain investors with similar names to put our names on their platform and share the revenue. I know my names like would have a higher CTR if contact information for actual radiologists in Florida was presented instead of the random Florida links, completely unrelated to radiology, that now show when you visit.

Back on June 1st, in an article about the Domain Distribution Network that was created by Fabulous, Frank Schilling noted:

Folks, this is a game-changer. Ask your registrar, if they are opted into this system.. Or better yet, get your own registrar.. Because based on what I’m seeing here, nothing is going to expire anymore in future and your names are going to become much more valuable — Heck .. many of your best names are probably still sitting in the available pool right now, unregistered!! Go!

What sells?
Any product or service with cityname:,,, (this style of regional name is the hottest seller)

Since I have been a buyer of these types of names for some time, I have noticed a definite decrease in the amount of names like these that are available. Many people may have purchased the names simply to resell on the DDN, however, if Marchex were to open this opportunity up to individual domain investors, everyone would be a winner:

Example: Direct navigator is looking for the phone numbers of a few radiologists in Florida.
Direct Navigator —-> Types in into his browser and finds a doctor in his area.
Marchex —> Paid for the click, shared with domain owner
Domain Owner —-> Paid for the click
Doctor —-> Receives phone call from potential patient

To me, it looks like a win/win situation for everyone. Perhaps other parking companies will become more than just parking companies and solve how to do this across all parked domain names. This will change the game for certain.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (2)



    Why not make an invitation? Charge any radiologist in FL $15/year? BUild a template for them, so they can enter all the right info, county, specialty, licensing, “price for second opinion” etc.


    July 19th, 2007 at 9:15 am


    I know it’s almost a year since you posted this, but I can’t help to travel back in time with your blog elliot. Your THAT good. now offers service similiar to what you mentioned in this blog.

    February 23rd, 2008 at 6:34 pm

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