Melanie Oudin .com: Protecting a Brand
I frequently see cybersquatters quickly grab the .com domain names of up and coming athletes, musicians, and entertainers. Oftentimes, it happens when sports magazines announce a new class of top recruits or after a great public performance when people buy these names like lotto tickets hoping the athlete/celebrity hits it big and the name presumably becomes valuable.
Melanie Oudin is a 17 year old woman from Marietta, Georgia currently competing in the US Open tennis tournament in Flushing Queens, New York. This afternoon, Oudin won over the pro-American crowd by defeating 13th ranked Nadia Petrova from Russing in three sets, and is now one of the final 8 women competing in the tournament.
I wanted to see when someone tried to capitalize on Oudin’s success by registering the MelanieOudin.com, and I found that her father had registered it back in 2007 – a very smart move! A professional athlete is a brand, and it’s important to protect the brand as early as possible.
With Melanie Oudin’s great performance in the US Open so far, now might be a smart time to add privacy guard to prevent unwanted emails, although DomainTools has already archived the email address by now.
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