Mike Mann on Domain Tasting
“First off I have never done domain tasting, nor did BuyDomains.com when I managed it, and our new domain trading and building platform, DomainMarket.com, doesn’t either. When we and others first began thinking about it around 5 years ago it was bad protocol at best, and really considered a Denial of Service (DoS) attack against the Netsol/Verisign registry system since robots slam the systems to buy thousands of name at once; so it was against NSI/VRSN rules and possibly illegal too.
However once Verisign realized how many domains would ultimately be registered to their benefit (eventhough I imagine 99% of the inventory is never paid for and is re-deleted back to the unregistered pool of potential new domains) they decided domain tasting for 5 days to measure the PPC traffic and value and buy the statistical gems was OK.
However domain tasting is indiscriminate and buyers end up having their robots purchase other peoples’ clear trademarks, as well as a lot of lewdly suggestive names, or names that once resolved to questionable content. So again its nothing Id want my team to take part in.
In the past I thought nobody should do it. Today I think it should actually be done by others carefully for one simple reason: It’s good for the economy. People are typing in and clicking on legacy domain links for expired domains, and if they get a 404 error it’s a waste of time, energy and bandwidth – and nobody gets paid, however if it lands on a tasting speculators PPC page or monetizable site then someone is getting paid, and they can pay their employees, taxes, and tips at the local restaurant, etc. So domain tasting while lame in most respects is still good for the economy.
I’ve rethought this subject and I think it’s good for others as long as they don’t buy trademarks or domains that they deem offensive. Outside of moral considerations they need to be concerned about being sued or harassed somehow, which could have negative financial consequences, balanced by the value of the trickle down economics accidentally applied to attorneys and their caddies.
Thats all, LMK what you think. Cheers“
Reach out to Elliot: Twitter | Google + | Facebook | Email