Mini Site Template Development Strategy
One fairly simple development strategy that I am beginning to use involves building a website template and using that for all minisites. Instead of building a brand new web template for every site, save some time and money and use a very similar template. It doesn’t have to be fancy or flashy, but as long as there is room for content that can be viewed on a variety of browsers and screen sizes, room for Google Adsense banners, and room for other advertising banners from direct-to-advertiser sales (or affiliate relationships), you should be okay.
Personally, I wouldn’t recommend this for sites with a considerable amount of content or for high value domain names, as you probably want those to be more customized, but for your mini-sites that will have 5-10 pages each, I think one template should be sufficient. For those debating whether to use HTML, WordPress, or another type of tool, I am not the best person to make a recommendation. I think WordPress is easy, and I use Dreamweaver for HTML, which I learned on my own. Both are fairly straightforward and self explanatory – especially with a bit of background in HTML coding.
When it comes to the technical aspect of web development, my skill level started off at somewhere near a 1 on a scale of 10. I am now probably around a 2.5, but I am still able to add pages to my WordPress and HTML sites easily. I’ve been told that I should use php to create my header, navigation and footer – which I probably should, but I’ve been too busy to learn. In the long run, I probably would save a ton of time by committing to a few hours now, but it’s hard to do that with so many things going on at the moment.
From experience, I can tell you that building a mini-site using strong SEO techniques will help increase traffic to a domain name/website. The more traffic that visits the site, usually the more revenue the site earns. I think if you put some time into development – but keep the time/financial commitment in line with your expectations for the site, you probably can’t go wrong. As I’ve always said, feel free to drop me a note with questions, and if I can’t answer them, I will try to put you in touch with someone who is more knowledgeable.
Reach out to Elliot: Twitter | Google + | Facebook | Email