Mini Site Updates | Domain Investing
.NYC Domain Names

Mini Site Updates


It’s a lazy Sunday, so here’s an update on some mini sites I built (or had built) in 2009-2011. I have not really been building them anymore because the revenue is low and I would rather focus on my current projects if I am going to work on development.

I sold a few of the domain names on which I built mini sites in the last year, so I won’t include those below (,,…etc). The websites were not included in the deals, although the buyers likely gave some consideration to the fact that they were listed in Google. I don’t know how much value that is, but that is my assumption.

As of now, I really only track six of these sites:,,,,, and The first two sites aren’t exactly mini sites because they have hundreds of pages of data-driven content, but I don’t consider them full development projects either.

Here are the earnings for each of these sites in 2011 and 2012 YTD:

  • – 2011: $692
  • – 2012 YTD: $93
  •  – 2011: $38 (built at end of year)
  •  – 2012 YTD: $69
  • – 2011: $74
  • – 2012 YTD: $19
  • 2 Helmet names (use the same Adsense code)  – 2011: $162
  • 2 Helmet names (use the same Adsense code)  – 2012 YTD: $31
  •  – 2011 earnings: $234
  •  – 2012 YTD: $134


About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

Reach out to Elliot: Twitter | | Facebook | Email

Comments (23)


    How did you construct the cabcompanies with data
    I have a few domains like that and also work on other projects
    It would help to have them data fed like that
    Thank You

    April 15th, 2012 at 11:40 am

      Elliot Silver

      @ Dave

      I hired someone to do it, so I can’t really answer your question – sorry.

      April 15th, 2012 at 1:18 pm


    What’s your avg ballpark price to get a mini site made with whoever you use?

    April 15th, 2012 at 12:53 pm

      Elliot Silver

      @ JP

      I think I paid $250 for and the price went up to $350 or something for

      The downside to these sites is that it makes a sale of the domain name less likely.

      April 15th, 2012 at 1:19 pm


    CabCompanies site is very nice and clean looking.
    Is there a template for that or is it a customized WordPress site?
    3rd paragraph under About Us – typo “You can finf …”
    Anything happen with BullRidingHelmet?
    I own

    April 15th, 2012 at 1:10 pm

      Elliot Silver

      @ John

      I never changed the Adsense code with the two helmet names, so I don’t know how much each individual site makes. Together, they earn far more than the $8 renewal fee.

      April 15th, 2012 at 1:19 pm

    BullS –

    You can now practically buy directory website templates with aggregators

    April 15th, 2012 at 1:13 pm


    Wanted to know about the data feeds you used on cabcompanies,I have some domains like that I would need feeds for
    Thank You

    April 15th, 2012 at 1:15 pm


    Thanks for the post, interesting how you put the mini sites to use.

    April 15th, 2012 at 1:42 pm


    Is on auto pilot?
    Do you ever do anything to them?
    Would you mind sharing who built it?

    April 15th, 2012 at 2:21 pm

    Michael Cyger

    @Elliot: Interesting data. Thanks for sharing.

    If we only look at, people can learn a lot.

    From the Google Adwords Keyword Tool, it has an exact match type volume of 880 global (worldwide) and 720 local (US) monthly searches. That means that it’s a phrase that is used more widely in the US, then outside the US. Having it be mostly US traffic we can understand it better…who knows how cabs work in Europe or India, for example, unless we grew up or spent time there. It’s close to 1,000 monthly searches, which is sort of the threshold that a lot of domain investors tell the DomainSherpa audience they look for when buying domains for investment. Also, it’s over $1 cost per click — again, the other threshold they state (it’s $1.36 currently).

    It’s organized nicely by geographic region, uses one database of cab companies for the back-end for the content of the site, nicely incorporates Google ads, and is quick to display information.

    You’ve built it into a Google PR 3 site, which is a nice accomplishment. May I ask how much traffic (unique visitors) per month you receive, on average?

    Do you keep all of your minisites hosted on separate servers so that they have different IP addresses, or do you not worry about that from an SEO perspective?

    For those interested in learning a cost-effective way to get business listings (e.g., all cab companies in the US, all businesses in a certain zip code, etc.), you can sign up for a monthly recurring account on a service like, download all the business listing information you desire within the first month, and then cancel the service (unless you want to keep the information updated over time and continue to pay for the service).

    April 15th, 2012 at 3:05 pm


    only 720 local monthly searches for cabcompanies and all that income? not too shabby 😛
    I was avoiding sub 1000 keywords.

    April 15th, 2012 at 6:24 pm


    Hi Elliot:

    Just a thought, but if you change the design of where you do not have reverse type (light copy against black background) you will probably see a lift in revenue. The yellowish type you currently have is difficult to read against a black background.

    April 15th, 2012 at 8:11 pm

      Elliot Silver

      @ Mark

      Probably true but I don’t really want to mess with the site :)

      BTW, I just found out the price of these sites is no longer what I paid. A friend who does small projects on the side built them for me and he gave me a good price.

      April 15th, 2012 at 10:17 pm

    ORM 101

    And this is all adsense?

    April 16th, 2012 at 12:33 pm


    how much of traffic is mobile ? that site would be ideal candidate for a mobile-friendly version combined with an app.

    April 16th, 2012 at 3:30 pm


    @ Adam

    Probably a good amount is mobile traffic. scales down perfectly on cell phones.

    April 16th, 2012 at 5:01 pm

    Curi Us

    Do you mind sharing the source of the revenue for the tobago vacation site. It seems to be devoid of advertisements so where is the revenue coming from?

    April 17th, 2012 at 12:48 pm

    Curi Us

    I see now you claim the revenues from the sites are from adsense yet there is no advisement or disclaimer on the sites that the links are “advertisements”

    Is it not a TOS requirement to advise visitors that the links they are clicking on are sponsored advertisements?

    April 17th, 2012 at 12:53 pm

    Elliot Silver

    @ Curi

    I don’t know, you tell me and point out the requirement. I know I can’t encourage people to click the links and there are certain things i can’t post above them like “Click the banner” or whatever.

    You can’t see the banner? See screenshot:

    April 17th, 2012 at 12:56 pm

    Curi Us

    Thank you. No I did not see the banner, thanks for the .png.

    As far as labeling: “Publishers may not implement Google ads in a manner that disguises the ads in any way. In order to maintain a good user experience, it is important for publishers to clearly distinguish Google ads from site content.”


    April 17th, 2012 at 2:24 pm

    Elliot Silver

    @ Curi Us

    I don’t think it’s disguised in any way.

    In my opinion, disguised would be something like having 5 internal banners on the home page that lead to other pages within the site and having an Adsense banner amongst those. With respect to other Adsense links, there’s a “Ad Choices” notice below each, which explains what the links are.

    One thing I’ve noticed is that some publishers don’t have a privacy page on their sites, which is required by Google. That is one thing I do on all sites:

    April 17th, 2012 at 2:27 pm

Leave a Reply

Name *

Mail *