Name Administration Testing Out Domain Sale Landing Pages

Name Administration Testing Out Domain Sale Landing Pages

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You’re probably familiar with the traditional Internet Traffic landing page. If you aren’t, see FrozenBananas.com as an example. You’re also probably familiar with the Domain Name Sales inquiry page that a visitor lands on when they click the link at the top of domain names that are listed for sale.

It appears that either Frank Schilling’s domain portfolio company (Name Administration) or Internet Traffic is testing out a for sale landing page that does not have pay per click links on it. Have a look at the singular FrozenBanana.com, and you’ll see that there are no PPC links on the page, and visitors are taken directly to a form to inquire about the domain name.

Last week, I shared insight about my ideal passive domain sales platform, and it seems that this is a step in that direction. The only things missing on the landing page are: 1) the ability for the buyer to immediately enter into a sale agreement and begin escrow from the landing page and 2) a good sales pitch to close the deal.

I assume that this has been tested for quite some time and wasn’t in response to my article, but it was pretty serendipitous to have found it today. I am going to reach out to Jeff Gabriel of Domain Name Sales to see if this is an option for the general public or if Frank is testing it out on select domain names. Personally, I’d rather have a landing page like this on names that earn little revenue because closing a large deal on a domain name would be worth losing out on additional revenue.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (16)

    Ron

    Could be for legal reasons as well, many times UDRP’s are won on a single link, when many domains are making little to none ppc income to offset the risk.

    Less ammo for thieves, more access for direct end users to pull the trigger on the sale.

    Seems like a win win

    May 13th, 2013 at 1:16 pm

      Elliot Silver

      In this case, I don’t think FrozenBanana.com is a TM risk.

      May 13th, 2013 at 9:24 pm

    Scott

    I’d be all for that as I make next to nothing on PPC. I have DNS as my broker, so it’s not like they would lose out of a share of my next-to-nothing PPC. I’d much rather point all my domains to the lander rather than PPC links.

    May 13th, 2013 at 1:22 pm

      Elliot Silver

      I’d love to see BIN landers tested.

      May 13th, 2013 at 1:23 pm

      Jim

      Totally agree, the instant opportunity to purchase and immediately go into escrow will be a boon for NA and domain sellers.

      May 13th, 2013 at 9:22 pm

    Domain Peeler

    A person could just do a redirect of their domain to the sales lander I suppose, since DNS has the forwarding option already built into their system.

    Just a heads-up, I have not tried this out.

    May 13th, 2013 at 1:29 pm

      Elliot Silver

      I think you’re right, but for many of us who are lucky to be able to change the DNS, it would be great to have the option to choose a non-monetized lander. I bet that the vast majority of names at DNS earn less than $5 in annual revenue.

      May 13th, 2013 at 1:30 pm

    DonnyM

    This landing page would be an excellent option. I would rather take names that are getting 10 bucks a year and place them on this landing page. I would even pay them 5% to use such a landing page.

    Donny

    May 13th, 2013 at 1:34 pm

    Anunt

    When u see John Jones thru John Jones eyes, u will sell John Jones what John Jones buys.

    If u are serious about selling at a fair price, then do NOT put PPC Links.

    People that have PPC Links to earn revenue are usually NOT that serious about selling and are asking a ridiculous price for their domains.

    Pick one – Sell or Earn – don’t do both on a single website page.

    K.I.S.S. – Keep It Simple Stupid

    When u see John Jones thru John Jones eyes, u will sell John Jones what John Jones buys.

    May 13th, 2013 at 1:44 pm

      Ron

      @ Anunt…

      coming for the guy who overpays for domains in heated auctions, and then ends up selling them for half… you are to far gone at this point…

      Most people that have ppc links, have their domains parked, and are very serious about selling…

      May 13th, 2013 at 1:55 pm

    rob sequin

    I do like the clean “for sale” lander but if someone is seriously interested to buy the domain, they will click on the “this domain may be for sale” link at the top of Frank’s landers.

    FYI, I found this lander the other day at http://rhodeislandtours.com

    (I am not affiliated with the owner or company or anything else there)

    Just thought you might like to see a, well thought out, independent lander.

    May 13th, 2013 at 1:53 pm

    Domain Peeler

    To add to your example Rob, I like AlabamaHearing.com as an example of a great lander. (Not my domain)

    No idea how well it converts though. I’d sure like to try it out.

    May 13th, 2013 at 3:33 pm

      Elliot Silver

      That is Direct Domains (owned by NameMedia). I wonder if they allow customers to use those landers.

      May 13th, 2013 at 3:39 pm

    Raymond

    Another way you can do is forward your domain name directly to SEDO Buy It Now landing page.

    eg I am pointing my GetOnlines.com to

    https://sedo.com/search/details.php4?domain=getonlines.com&trackingRequestId=40668441&language=us&origin=search&fromExactMatch=1

    I show it as an example for Forward domain, not trying to promote my domain…..

    May 13th, 2013 at 5:05 pm

      Elliot Silver

      That maybe true, but then you have to pay 15% commission if you close a deal.

      May 13th, 2013 at 5:10 pm

      Raymond

      That’s true. Benefit is you don’t have to deal with other process, paper works etc….

      May 13th, 2013 at 6:20 pm

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