NameMedia Testing Direct Domains Forwarding
A few weeks ago, I told you about Direct Domains, a new offering from NameMedia that has domain names for sale at discounted prices. It appears that many of the domain names listed at DirectDomains.com are also listed for sale on BuyDomains, and I suppose you could say it’s more like clearance sale pricing.
I stumbled upon a domain name listed for sale at Direct Domains, and I want to share what the company is doing to sell it. Check out TrappistBeer.com, and you’ll notice that you’re forwarded to a DirectDomains.com landing page. The name and price are on the top half of the lander and an offer form is just below the fold.
My bet is that TrappistBeer.com (and other names that use this landing page tactic) does not receive enough traffic to warrant PPC links. The company probably figures people who visit the domain name may have an interest in purchasing it, and making it clear that it’s for sale is a good way to close a deal.
BuyDomains had/has been testing sales landing pages, and this could simply be another iteration using Direct Domains.