New Term Based on Trademark
I was talking with a friend today about a product/treatment that has become super-popular in the US. Jokingly, I added an -ing to the end of the term, and it sounded like it could be a commonly used term. In fact, I may have heard it used before, which is why I thought of it in the first place There are close to 5,000 Google hits for the exact word that I thought I just made up. Out of curiosity, I did a Whois search, and the new term is available in the .com.
When it comes to trademarks, I stay as far away as possible from registering non-generic terms or phrases. At what point does a trademark become a common term and acceptable to use? As much as “Googling” someone is a common term, they actively protect their trademark, and I know this factors into trademark law. I am not going to register the name, but am interested in knowing what the legalities are.
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