Thrashers.com: News Can Quickly Hurt a Domain Name's Value | DomainInvesting.com
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Thrashers.com: News Can Quickly Hurt a Domain Name’s Value

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BuyDomains owns the domain name Thrashers.com, and it is currently listed for sale at $145,000. I am sure this descriptive domain name receives a pretty good amount of traffic since there is an NHL team named the Thrashers. I don’t know if the Atlanta Thrashers or the NHL ever tried to buy the domain name, but assuming they inquired, they were obviously not interested in paying that much money for the domain name.

According to a new report in the Atlanta Journal Constitution today, it appears that the Thrashers will no longer be playing in Atlanta after this season, and they will be moving to Winnipeg, Canada. Traffic to Thrashers.com will likely decrease over the next few months, and it probably won’t ever recover to its highs. The value of this domain name will similarly fall.

Since the team was named after the Georgia state bird, the Thrasher, it’s highly likely the name will change. In fact, there was an article on the Yahoo Sports Blog about people already cybersquatting potential team domain names. Of course, as any Utah Jazz fans can tell you, there’s a chance the name won’t change.

The moral of this story is that even though you might think your name is worth significantly more than the high offers you received, there’s a good chance it’s not, and perhaps it never will be worth what you think it’s worth. Sometimes it’s better to sell for too little than to not sell at all.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (8)

    AB

    Nice post. As a hockey fan,. I’ve been watching this one closely.

    But I’ve got to ask…does the guy really think he’s got a lottery ticket with FalconsHockey.net? Every NHL team is on a .com, what makes this guy think the Winnipeg team will take a .net?

    Some people love to blow their money

    And as for thrashers.com…I know when Atlanta first named the team, some skateboard company or magazine raised a stink about they name, saying it had a TM on ‘thrasher” so maybe they could be a possible end-user

    May 31st, 2011 at 2:05 pm

    PostUp.com

    Remember PostUp.com which sold for ~13k to be the main brand for TweetUp.com then they changed the name again within 6 months.

    Limited chances for big/most/any sales come along.

    I am sure the domain made next to nothing in PPC and who has time to truly develop 10,000 or even 250 domains, even using crappy services like devhub.com et all (this is my opinion) and ALL mass develop websites are crap.

    Could the owner get more than 13k for PostUp.com? probably but 13k is a lot more than it is worth now.

    PostUp.com redirects to UberMedia.com….

    May 31st, 2011 at 2:41 pm

    Don

    Just crazy what prices they ask for sometimes. They are even asking 480,000 for medicareplans.com. Is someone really going to buy that at the price. Maybe but I can see why they don’t sell many domain names as compared to what they own. They need to lower the prices.

    Just my 2 bits on this one.

    May 31st, 2011 at 3:00 pm

    Dan

    Hey Elliot – Speaking of pro hockey and domain names, have you ever noticed the Boston Bruins don’t own Bruins.com? Being a Boston sports fan it always surprises me when I type in Bruins.com and land on a parked page. Surely the team has looked into buying the domain, but I’m guessing they have sticker shock. Judging by the whois it looks like the owner is Vertical Axis – Kevin Ham if I’m not mistaken. Would be interesting to know how much he quoted them.

    I don’t think it’s a huge detriment that they don’t own Bruins.com. Most fans are savvy enough to do a search or try BostonBruins.com once they land on the parked page. Although Kevin must be getting some nice traffic right about now. Boston fans have been conditioned to type in just the team name for the website: Celtics.com, Redsox.com, Patriots.com… Maybe someday Bruins.com will be the Boston Bruins home on the web.

    May 31st, 2011 at 3:18 pm

    Mitch

    @ Elliot
    “The moral of this story is that even though you might think your name is worth significantly more than the high offers you received, there’s a good chance it’s not”

    Reminds me of the guy who turned down $xxx.xxx for
    KerryEdwards.com a few years ago.

    May 31st, 2011 at 4:49 pm

    christopher

    value of a domain name is mostly looked at the traffic it generates and the possibility of a domainer buying it and looking to resell it for a profit. for an end user of the domain name their purpose is much different and thats the reason they pay top dollar. By recent sales like runningshoes.com, datacenter.com suddenly names like wintercoats.com seem to fetch 6-7figures.

    June 1st, 2011 at 4:37 am

    Home Inspector Training

    And don’t look for Atlanta to get another team anytime soon. The NHL is doing better but the NFL’s draft combine gets better ratings. The NBA and NHL were thinking contraction; the NHL might now get by without it. Winnipeg will be a great hockey town and Atlanta will never get it again.

    June 1st, 2011 at 5:28 am

    viqi

    There are more hockey fans per square mile in Canada than the US, and Canadians spend the most time surfing the web in the whole world, so I am not sure why you are assuming that the traffic to this domain will go lower. I don’t think even half of the city of Atlanta is a hockey fan, wehreas the whole state/province of Manitoba population is. If the team retains the name of thrashers, then in my opinion traffic will increase or at least remain the same.

    PS: I don’t own or have any interest in the domain thrashers.com. I am just making an observation. Psersonally, I think the domain is over priced anyway.

    June 1st, 2011 at 3:30 pm

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