“Newspapers Can’t Do It…”
Another geodomain owner has made the transition from a travel and tourism guide to a full-blown journalistic publication. Shaun Pilfold and his team have transitioned their website about Kelowna, British Columbia into the website about Kelowna. The Kelowna.com executive team hired some of Kelowna’s top journalists and photographers, as well as some of the best-known local personalities, which is going to drive continued growth at the company.
In addition to advertising online, Kelowna.com is also advertising the new website on the local radio, including a great line about how newspapers and television stations can’t do what they are going to do online. With a great domain name, they are able to grab the attention of radio listeners who will certainly remember how to find them online.
Sure, they didn’t need to have the Kelowna.com domain name, but it certainly gives them much more instant credibility within the community who will see the website and feel as if they’ve known about the site forever. I know the team is working hard to make the site better, and they will succeed.
As I’ve learned, there are always minor glitches that can happen right at launch. If you happen to see something funky on the site, please make a comment here, and I will let Shaun know about it. Congrats to the Kelowna.com team – and here’s to much more success.
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