Offer Transfer Assistance to End Users
Someone shared some valuable advice, and I want to pass it along to you. When you are sending emails to end user buyers for your domain names, you might consider adding a line in your email offering assistance with the domain name transfer.
There have been countless times that I’ve discussed the sale of a domain name with a potential buyer, and he or she has mentioned the need to speak with their Internet, IT, or SEO guy. Many business owners aren’t tech savvy, but they have the desire to own a great domain name that can help their business, especially because the shelf life for many marketing and advertising initiatives is very short.
One issue for many small business owners is the lack of knowledge when it comes to domain names and Internet related marketing. They have account representatives at the local newspaper who work with them on their print advertisements at no cost, but they pay for their Internet guy to manage their online presence and initiatives. If they want a $2,000 premium domain name in the aftermarket, they may assume they’ll have to pay their tech guy a couple hundred dollars or more to help them get the domain name. Perhaps even worse is the business owner who doesn’t have a tech guy, so dealing with a domain name transfer complicates things further.
In your end user sales emails, you might want to include a line like this (or something along these lines):
“If you are interested in buying this domain name, I will be happy to help facilitate the transfer and ensure that you have it in your possession.”
I use Escrow.com for nearly all of my end user sales, so this type of “service” is a given when I sell a domain name. However, you might want to call it out to the business owner that isn’t all that tech savvy. It might not matter to many domain buyers, but to the few people who would find this beneficial, it might help close a deal.
I’ve never used this strategy before, but I think it’s worth a shot, and I plan to try it out.
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