Parked.com Provides Bing / Yahoo Migration Updates
I just received an email update from Parked.com regarding the Yahoo and Bing merger, and the change over from the Yahoo feed to the Bing feed for Parked customers. I would imagine this update also goes for WhyPark customers as well.
Here’s the email update:
As many of you may be aware, the migration from Yahoo to Bing.com/Microsoft is already underway and will be completed within the next few days. All traffic that is currently sent to Yahoo in the US and Canada will be migrated from Yahoo to Bing. Since these changes are being implemented in phases, we wanted to keep you informed of the process by providing specific dates of each phase to make the transition as seamless as possible.
Currently in the initial phase, 20% of all traffic we receive is sent to Bing. On Thursday, October 21, 2010 at 10am PST, Yahoo is scheduled to migrate up to 50% of the traffic to Bing. Then in the final phase on Monday, October 25, 2010 at 10am PST, Yahoo will be migrating all of the remaining traffic to Bing. So far the migration has been going very well and we’re seeing some nice increases in overall revenue across the board.
Parked.com has always utilized the PST time zone in regards to our reporting, because our primary ad provider, Yahoo, has always used PST. Bing however, uses UTC as their time zone. As a result, we have decided to change the time zone of our reports to match those of Bing to ease the transition now and going forward. This means that today we will be changing everything to use UTC which will result in 7 fewer hours in the reporting day.
While the overall migration is going very well, there have been some delays in receiving stats from Bing. The stats for October 8th and October 15th were received after the payments were finalized for the 22nd payout date. Instead of causing any disruption to the normal payout schedule, we have updated your account and added a credit on the next payment which will be on November 7th. If you generated any revenue with Bing on these particular days, you will be receiving an email from us indicating how much additional revenue was added to your account.
There are additional changes that are currently occurring as a result of the migration including how keywords are used, changes in countries/markets, and traffic quality scores. For more information on these and any other changes, please check our forum which is updated with the latest information as it becomes available. The forum is located at BLAH” class=”delete_me_please
If you have any concerns please don’t hesitate to contact your account manager with any questions or simply post them on the forum.
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