Partners at MSNBC, Microsoft Acquires Today.com
According to the current Whois record for Today.com, it looks like Microsoft recently acquired the domain name Today.com, and it now forwards to MSNBC’s Today Show website. Prior to Microsoft’s ownership, it appeared to be registered by a company called Marksmen, Inc. which has been known to acquire domain names on behalf of large companies like Microsoft. Prior to that, it was privately registered, and just before that, Domain Capital was shown as the registrant.
MSNBC was formed as a partnership between NBC and Microsoft, and according to Wikipedia, Microsoft owns 18% of the joint venture (as of 2005). When I learned of the Today.com acquisition, my immediate thought was about the Today Show. According to Compete’s analytics, Today.com receives close to half a million unique visitors per month.
The new domain name is certainly better than the laborious one being used currently, today.msnbc.msn.com. As with most private sales of this nature, the sales price probably will not be disclosed, but it is possible that it could appear on a financial report from Microsoft since the company is publicly traded.
Thanks to George Kirikos for the tip.
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