Penthouse Invests in Friend Finder Network |
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Penthouse Invests in Friend Finder Network


According to a report in the New York Times, Penthouse Media Group just invested $500 million into Various, Inc., operator of 25 social networking sites, including Adult Friend Finder and its related Friend Finder Network websites. Combined, Various’ companies have a reported member base of more than 260 million consumers, with about 1.2 million paying consumers.

The purchase shows how bullish a company like Penthouse is in the Internet marketing channel. As the Internet continues to mature, magazine and newspaper publishers have struggled to maintain viewership, and they’ve had to put out a strong web product to keep their customers satisfied. It will be interesting to see how Penthouse and the FFN leverage each other’s assets and industry knowledge to create a stronger company.  It will also be interesting to see if they work under one company name or if they maintain their own brand identities.

At the recent TRAFFIC auction the FFN network paid $1.8 million for

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (1)


    some1 said that is the 100.000% buy-out ,
    so ,
    sorry , is that buy-out or ……… ??

    ThANKye 2w

    December 14th, 2007 at 10:05 am

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