MMQB: Peril Of Naming Your Website Without EMD
Sports Illustrated (SI) columnist Peter King, who famously covers the National Football League, is known for his MMQB column. MMQB stands for “Monday Morning Quarterback,” and the column is regularly posted following Sunday football games with news, analysis, and opinions about the week’s NFL games. I always find myself reading the column to get King’s insight.
It was recently announced that SI would have a standalone website called The MMQB. The domain name that was referenced is TheMMQB.com, which currently forwards to an internal Sports Illustrated subdomain.
Naturally, many people just assumed that a website called MMQB would be found on MMQB.com. Unfortunately for King and Sports Illustrated, those who visited that domain name would find themselves in unfamiliar territory. MMQB.com is owned by a furniture company, and it’s been that way for years.
Deadspin shared some information from the owner of the MMQB.com domain name, including a bit about a recent negotiation for the domain name, and it’s amusing.
The moral of the story is that people will generally assume you operate the exact match domain name, so be mindful when you name a new website and don’t have that exact match domain name. I suppose Mr. King is luckly that MMQB.com isn’t an adult website or operated by someone else who writes a competing column.
It will be interesting to see if they try to work out some sort of deal for the domain name in the future.
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