Personalized Emails Go a Long Way
One thing I’ve noticed over the last couple of years is that I seem to get a much better response rate when I individually address an email. Not only does this mean I send individual emails instead of a group email using BCC (or CC), but I also address the person at the beginning of the email, either using “Dear” or more casually, “Hi.”
I generally use “Hi” when addressing potential buyers because it’s more casual and it may make the person more comfortable. In some instances, I will use “Dear,” although that is generally saved for emails to more senior executives at large companies and also lawyers.
When replying to the replies I receive, I always respond in the same manner as the person who replied to me. Sometimes this means just the person’s name and a comma, no name at all, or whatever greeting they used. It’s a very minor detail, but I believe that by using the same language as the person on the other end, I am making them a bit uncomfortable.
When I don’t have the contact name, I almost always start an email with the generic greeting “Good morning” or “Hi there.” I don’t like to really mix it up, because it makes me cringe when I receive emails that are weirdly addressed to me with unconventional greetings like “Dear Domain Buyer” or something that appears more spammy.
I know it’s just a greeting, but I’d rather have the person make it through the first few words rather than just hit delete upon receipt.
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