Press Release: Cruises.com.au Sells for Over $100k
A 6 figure ccTLD domain sale was announced this morning, and I want to share it with you. According to a press release I read, “domain name broker, dtrade, has successfully closed Australia’s largest domain name transaction in 2013, over cruises.com.au, valued at $110,000 AUD (approx. $102,000 USD) in a cash deal.”
The buyer is an end user company called Ozcruising Pty Ltd, and the company currently uses Ozcruising.com.au for its corporate website.
Prior to the purchase, the domain name was a fully developed website, as evidenced by a screenshot from 2011. Based on the lead in to the press release, the domain name sale was broken out from the full transaction price, reported at $165,000 AUD, which is around $156,000 USD. I am not sure if Ron Jackson will report it in his weekly domain sale report on DNJournal because it was developed prior to the sale, but it is certainly notable.
Prior to this reported transaction, I had never heard of dTrade before, but it appears that the brokerage specializes in .com.au domain names. You can learn more about the company by visiting its website.
I am not a ccTLD investor, but I believe there are a number of ccTLDs that would make worthwhile investments. My advice would be to do plenty of research to see where the active markets are, and be sure to purchase domain names that have value to potential buyers. It would probably help to have considerable knowledge about the local market and language.
Congratulations to all of the parties in this deal. It seems like an excellent price for the domain name.
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