Protrada Acquires Domainface.com
With the economy in somewhat of a slowdown, it seems that the number of acquisitions in the domain industry has been on a decline over the last year or two. Off the top of my head, I can’t recall the most recent acquisition in the business.
I just received a press release announcing that Protrada has acquired Domainface.com, a website that offers a “detailed history and seo metrics” for millions of domain names in its database. One reason why this acquisition is notable is that DomainFace.com reportedly boasts over 50,000 current members, which will add to Protrada’s growing user base.
The acquisition price was not disclosed by either party.
Congratulations to Protrada and Domainface Co-founder Kenny Goodman on the news.
Press Release is below:
Los Angeles, CA, Friday 6th July 2012 – Protrada, the world’s first domain name trading platform, today announced the acquisition of Domainface.com’s assets. Domainface.com is a leading provider of domain name data and is owned by Face Software Limited.
Domainface launched in January 2010 and quickly established market presence through strategic partnerships including Market Samurai, a market leader in internet marketing software. The deal will allow Domainface’s 52,500 current members to migrate to Protrada’s domain trading platform, whilst Domainface.com will reposition itself to become an information and education portal. The acquisition is another step for Protrada in its plans to expand the domain name buying and selling market beyond traditional domain investors.
Domainface Co-founder Kenny Goodman said “Domainface members will now have access to Protrada’s sophisticated bid management and domain trading technology” he added “innovation continues to drive opportunities in domain investing and Protrada is clearly a market leader. Our distribution partners can also benefit from Protrada’s powerful API technology to offer their users a more robust data solution”.
Troy Rushton, CEO & Founder of Protrada advised, “We are excited to offer our domain trading technology to Domainface members. Kenny and his team have done very well to grow market share and the time is now right for us to substantially increase our user base. The level of user transactions in Protrada is growing steadily as we continue to welcome new domain traders daily. We are focused on ensuring the transition is seamless for the new members and much of what Domainface had in its development roadmap is already live and available in Protrada today” Rushton also added “Kenny Goodman is a thought leader in the internet marketing industry and we look forward to working together on a number of new projects”.
The announcement to Domainface members happened via a personal blog post from Kenny Goodman, who gave the background story on why he created Domainface and expressed his genuine excitement and confidence for his member’s transition to Protrada.
Domainface is a market leader in domain name data. Based in the UK, Domainface has data on more than 40 million domains and boasts 52,500 members. www.domainface.com
Launched in late 2011, Protrada is the world’s first domain trading platform. It provides domain buyers and sellers advanced trading tools, domain data and bid management technology. For seamless trading, Protrada offers access to all the major domain marketplaces including Go Daddy, Afternic, Sedo, NameJet & Snapnames via the Domain Exchange. http://www.protrada.com
About Winged Media
Winged Media Pty Ltd was established in 2009 to develop a range of platform-based solutions for the domain investing arena, targeting professional domainers, internet marketers and share investors around the world. With offices in Sydney, Australia and Los Angeles the company has launched a range of digital innovations, including Devname, kwIQ Tool, fruitful and Protrada. www.wingedmedia.com
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