Re-Launched Company Website and Logo | DomainInvesting.com

Re-Launched Company Website and Logo

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This week, I re-launched my corporate website on TopNotchDomains.com. I don’t really love my company name anymore, but it’s a pain in the neck to change it, and it really isn’t worth the hassle of making any type of legal change, especially because I operate in two states and that means additional work and legal fees.

One of the first things you may notice is a new logo. I used Logo.com to create the corporate logo design, and I really appreciate the work they did with the little guidance I gave. The designers came back with dozens of ideas and we eventually decided there wouldn’t be any type of accompanying graphic with the logo and it would be a stylized font. The logo designers chose a design that utilized the “notch” theme, with almost every letter having a notch in it. I kept the same colors as I had in my previous logo for consistency sake. For those who are curious, I used the platinum package giving me unlimited revisions.

I used a html theme I found at ThemeForest, and it cost somewhere around $30. I made several alterations to the theme to adjust it to fit my needs. This was one of those times that having a bit of coding knowledge was advantageous. I also used Tia Wood to make a couple of site design changes I didn’t know how to make, particularly on the developed brands page.

One thing I want to change around a bit is the home page. I think the text needs to be re-written, although I don’t really feel like spending much time doing that right now. I think the site is fairly straightforward, makes it clear that my business invests in good domain names and builds them, and it’s been around for a fair amount of time.

I think it’s wise for domain investors to have a corporate website because it gives some people assurance that you are a “real” entity when you are doing a deal.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (28)

    Mark

    Hi Elliot:

    Nice redo!

    Clean, direct, informative.

    Thanks for the inspiration.

    April 8th, 2012 at 12:23 pm

    Boluji

    Well! If you don’t like your company’s name any more you can change it, but you must take some time to do that; because if you fail to change it, that may leads to lost of interest on the company.

    April 8th, 2012 at 1:20 pm

    Darryl

    Looks good.

    April 8th, 2012 at 2:50 pm

    Nadia

    The site looks great – it’s clean and simple, and I like it. You might want to add a range of years in the copyright in the footer, because right now it looks like it’s a new site that launched in 2012.

    I’m having naming issues, too. I don’t like having a company name too similar to anyone else’s. I explored a few different possibilities last year and regged the .coms, but haven’t committed to anything yet.

    April 8th, 2012 at 5:14 pm

    Dean

    Looks clean, uncluttered, nice work.

    April 8th, 2012 at 7:18 pm

    Shane

    Elliot,

    Looks great and nice to see you use Adam and Logo.com.

    April 8th, 2012 at 8:10 pm

    Seb

    Any reason why you didn’t use 99Designs?

    April 8th, 2012 at 8:25 pm

      Elliot Silver

      @ Seb

      I’d rather give business to a friend, and they gave me tons of designs because I didn’t give a very specific design brief. When I made major changes to my request, they fulfilled it and gave me more designs.

      April 8th, 2012 at 8:30 pm

    rk

    Company website looks nice….and professional.

    RK

    April 8th, 2012 at 9:04 pm

    Jonathan

    Hey Elliot,

    I actually love the name. Always stuck with me. Love the old and new logos as well.

    Nicely done!

    April 8th, 2012 at 9:50 pm

    Jeff

    Looks solid Elliot.

    Where is the “brand”of Burbank.com? I consider that a better name and site then a couple other things mentioned imo.

    April 8th, 2012 at 9:59 pm

    Elliot Silver

    @ Jeff

    Burbank.com, Lowell.com, TropicalBirds.com, and Dreidel.com are owned by my other company, Silver Internet Ventures, LLC. That website had been updated more recently: http://www.silverinternetventures.com

    I own 100% of both companies. SIV is only focused on development/

    April 8th, 2012 at 10:01 pm

    Jeff

    Gotcha!

    April 8th, 2012 at 10:02 pm

    Yitzchok

    Elliot – the site looks very nice!
    Out of curiosity, why is your LLC based in new Hampshire?
    I’m planning on setting one up soon, so I’m curious if there are any advantages to where it’s set up, and if there are any specific benefits to set it up in specific states…
    Thanks!

    April 8th, 2012 at 10:26 pm

    Elliot Silver

    @ Yitzchok

    I am originally from NH, although my next move will likely be to MA.

    April 8th, 2012 at 10:28 pm

    Yitzchok

    That makes sense 😉
    Thanks for the info!
    One idea – you may want to change any external links from that site (like to your blog) to open in a new window – just add target=”_blank” to the end of the a href tag…

    April 8th, 2012 at 10:51 pm

    ADvermain

    Nice Redo of the site it is plain but very professional. Clean site keep up the good work. I like checking out your projects.

    April 9th, 2012 at 10:32 am

    Acro

    The logo is, unfortunately, weak. But what matters is that you like it.

    April 9th, 2012 at 10:53 am

    Elliot Silver

    @ Acro

    One thing I’ve found is that I could ask 50 people to give an opinion on a logo/color scheme, and I will receive 40 different but interesting replies :)

    April 9th, 2012 at 10:59 am

    ORM 101

    Just wanted to let you know that tis typo exists on your brands page – ActingCoach.comm

    April 9th, 2012 at 1:03 pm

    Elliot Silver

    @ ORM

    Thanks for catching that :)

    April 9th, 2012 at 1:03 pm

    ORM 101

    I wanted to ask you – I see that you are using an s in some of your names (plural) and non plural in others. Did you do strong KW research to determine if to by the plural name or not? I know this is discussed a lot and it can sometimes be hard to choose if by one or the other or both. Thanks.

    April 9th, 2012 at 1:05 pm

    Elliot Silver

    @ ORM

    Bought the names as opportunities arose :)

    April 9th, 2012 at 1:06 pm

    ORM 101

    OK. So the other (plural or non) was not available? If so, are you not concerned that the other will not be developed and steal traffic?

    April 9th, 2012 at 1:11 pm

    Elliot Silver

    @ ORM

    At the time of acquisitions, the alternates were either not available or weren’t priced where I felt they were deals.

    April 9th, 2012 at 1:14 pm

    Adam

    Elliot if any of your readers need logo help, they can use the coupon code ELLIOT for 20% off.

    @acro – You just won me some money. Thanks buddy.

    April 9th, 2012 at 10:23 pm

    Adam

    Elliot if any of your readers need logo help, they can use the coupon code ELLIOT for 20% off at Logo.com

    @acro – You just won me some money. Thanks buddy.

    April 9th, 2012 at 10:24 pm

    Shane

    Adam,
    You were right and I owe you $20.

    April 10th, 2012 at 4:27 pm

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