The Reasonable Offer is the Worst Kind
Just about everyone likes to receive offers for their domain names, and I think there are basically three types of offers: lowball, reasonable, and great. You can probably re-name these categories however you wish, but these are pretty much the only types of offers. From my perspective, the worst kind of offer is the reasonable offer.
We’ve all received lowball offers before. Perhaps someone offered $500 for a three letter .com domain name or something along those lines. They are a bit annoying especially if the person prefaced the offer with several questions or needed to speak on the phone before making the offer. These offers are frustrating, but it’s very easy to say “no,” cast aside the inquiry, and move on from the prospect.
Great offers are the best kinds of offers. The buyer really wants your domain name, knows it is valuable, and makes an offer that is easy to accept because you know you won’t receive a better offer. For most domain investors, these offers don’t come around all the time, but when they do, they are an occasion to have a celebratory dinner upon closing.
Reasonable offers sound like they would be right in the middle, but I think they are worse than lowball offers and obviously worse than great offers. A reasonable offer probably means the buyer knows the market. He knows what the name is worth and he won’t pay more than he should pay. The domain owner knows the offer is probably fair, but he or she didn’t buy the domain name to sell it inexpensively. Even though a reasonable offer might be profitable, it will probably be difficult to replace the domain name in your portfolio for the sale price should you agree to sell it.
For many people who rely on domain name sales for an income, these reasonable offers are difficult to accept but are possibly equally difficult to turn down. They are fair offers in both senses of the word. Perhaps the domain name will receive a great offer in the future, but perhaps it won’t.
Reasonable offers are what illustrate the importance of acquiring domain names wisely. I appreciate it when a reasonable offer is made for one of my domain assets, but these are the worst kind of offers to consider.
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