Responding to a Negative Email
If you’re a domain name investor, chances are good that you’ve received a negative email for your business. Whether you’ve inquired about a domain name owned by someone who doesn’t want to sell (or sell close to your offer), or you’ve fielded an inquiry from an entitled person who thinks their company has the rights to your domain name, it’s likely you’ve had to deal with a negative or angry email. I want to share some advice about how I respond to negative emails.
When I am trying to buy a domain name, I usually make an offer in my opening email, As I mentioned yesterday, I would guess that 90% of my purchase inquiry emails have an offer in them. I do my best to give fair offers that at least open the door, but some people take exception to my offer. Most of the email responses I receive are cordial, but some are of the “go pound sand” variety.
When I receive an angry reply to an offer, I sit back and evaluate the situation. I think about whether my offer was truly insulting or if the owner simply wants much more than he or she will ever receive. If the later, I will file the email away and not reply. If the former, I will either not reply, or I will explain why I think the offer is fair or reasonable. If I think there’s a chance to bridge the gap, I might increase my offer, but only if I think it’s still a good deal. In many cases, I find it’s better to not reply and risk setting someone off.
I field quite a few inquiries on my domain names. Sometimes they are out of the blue and sometimes they are a result of my emailing a potential buyer. I dislike receiving sarcastic or insulting replies about my price, but that is the nature of this business. Some people don’t really know the difference in a good vs. a bad domain name (heck, some domain investors don’t either), and they are irritated when I tell them the name they want to buy is far beyond their means.
When I receive an email with an insult about my pricing or something ridiculous, I generally don’t reply. Someone offering me $100 for a name I bought for $15,000 isn’t going to magically come up and spend a lot of money. Even if I spend time educating him about domain values, it’s unlikely he is going to pull the trigger on a large deal. I generally send a quick thanks anyway email and file it away. There’s no sense in wasting time with someone or taking a risk that you get into a pissing contest where the prospect emails your chain to all of his contacts.
The worst type of email is when a person or company thinks they have the rights to own your domain name more than you. If I receive a legal threat, I simply send it to my attorney and let him deal with it. Engaging with someone like this isn’t generally fruitful, and I have an attorney for a reason.
There are a lot of people out there who aren’t going to be “nice,” and learning how to deal with negative replies is a good way to stay happy.
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