Restoration Hardware Acquires RH.com
A little over a month ago, I wrote an article about the sale of RH.com, a domain name that Media Options sold for an amount that was not disclosed. It appears that Media Options acquired the name May of 2011.
If you visit RH.com, it currently forwards to the Restoration Hardware website. A Whois search confirms that Restoration Hardware, Inc. is the registrant of the domain name. I do not know if the registrant that was listed after Media Options represented Restoration Hardware or if it was a quick flip to the company.
If you aren’t familiar with Restoration Hardware, it’s an upscale home decor company with stores around the US. I wonder if they will continue to use RH.com simply as a forwarder or if they will begin using the shorter (and easier to sell URL) in its marketing materials.